J.Crew Isn't Launching a Plus Line—It's Changing Its Sizing Entirely

Photo: J.Crew

When Jenna Lyons left J.Crew a little over a year ago (soon followed by the departure of her successor design director, Somsack Sikhounmuong), it seemed that a whole new chapter for the iconic brand was imminent. First industry vet Johanna Uurasjarvi was announced as the next chief designer officer, and today J.Crew’s teamed with a much newer name in fashion for a project that’s about to change everything you knew about the company’s sizing. And it starts with the Universal Standard for J.Crew collection, available now.

Though Universal Standard has only been around for a few years (compared to J.Crew’s approximately 35), the two have come together for the just-released collaboration—a lineup that speaks to Universal Standard’s modern, clean-lined approach to double-digit-sized design complemented by J.Crew’s classic aesthetics (think stripes, rich colors, and effortless silhouettes). But this isn’t just a capsule collection. “This collaboration is part of a much larger sizing rollout for J.Crew,” chief merchandising officer Lisa Greenwald tells us. “This summer and fall, you’ll begin to see more of your favorite J.Crew styles in additional sizes and accessible to more people as we work toward inclusive sizing across categories.”