19 It Brands and the Best Item to Buy From Each This Season

We love an It brand here at Who What Wear. Constantly on the lookout for the newest ones and always stalking Instagram for the latest pieces from the brands everyone wants, you can consider us a trusted source for "It brand" content. But you probably knew that already. We, of course, tell you what the biggest It brands are on a regular basis but I'm taking things a step further with this story and telling you what the best item is from each.

So why just one item? I don't know about you but sometimes I just want the guesswork taken out of shopping, and that's coming from someone who shops all day for a living. Knowing what that one standout piece is for any given season can tell you a lot about the current trends and the brands' collections. Now I know that this list is partly subjective, but as basically a professional shopper, I can assure you you're in good hands.

Keep scrolling to shop the #1 piece to buy this season from 19 of the most popular brands there are to shop right now.

Jacquemus

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(Image credit: @chloepierreldn)

Pictured: Jacquemus bag

Shop the Best Item

Christopher Esber

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(Image credit: @nycbambi)

Pictured: Christopher Esber top

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Frankie Shop

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(Image credit: @greceghanem)

Pictured: Frankie Shop suit

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Loulou Studio

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(Image credit: @_jeanettemadsen_)

Pictured: Loulou Studio sweater

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Khaite

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(Image credit: @slipintostyle)

Pictured: Khaite dress

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Tove

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(Image credit: @monikh)

Pictured: Tove dress

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Prada

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(Image credit: @emilisindlev)

Pictured: Prada bag and shoes

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Nike

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(Image credit: @claire_most)

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Coperni

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(Image credit: @maria_bernad)

Pictured: Coperni top

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Sleeper

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(Image credit: @shionat)

Pictured: Sleeper pajamas

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By Far

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Pictured: By Far boots

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Bottega Veneta

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(Image credit: @louloudesaison)

Pictured: Bottega Veneta shoes

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Dôen

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(Image credit: @dronme)

Pictured: Dôen dress

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New Balance

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(Image credit: @lefevrediary)

Pictured: New Balance sneakers

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Lirika Matoshi 

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(Image credit: @alyssainthecity)

Pictured: Lirika Matoshi top

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Museum of Peace & Quiet

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(Image credit: @allypayer)

Pictured: Museum of Peace & Quiet hat

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Simonett

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(Image credit: @champagnemani)

Pictured: Simonett sweater

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Maison Cleo

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(Image credit: @annelauremais )

Pictured: Maison Cleo top

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Nanushka

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(Image credit: @eggcanvas)

Pictured: Nanushka top

Shop the Best Item

Next up, fall's most controversial It shoes.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.