Isabel Marant Is My Favourite Designer—Here's Why

last updated 8 October 2020

When you really fall in love with a brand, you fall hard. Well, at least I know I do. I've been a fan of the Isabel Marant's casual but undeniably French creations for as long as I can remember. While I don't have the finances to own everything from the label, I do own a red and black checked jacket (quite the trademark), a blazer and a slinky black satin top. Almost everything else I own in my wardrobe is a high-street copy of the designer's classic pieces—high-waisted jeans with barrel legs, knitwear with exaggerated shoulders, and a classic black belt to wrap around my oversize jumpers.

Just last week, Marant showed her spring/summer 2021 collection. It was full of her signature styles: oversize shoulders, slouchy boots, flashes of bold prints and silver accessories. On Instagram, people who attended were quick to point out that this was one of her best-ever shows. Some even got emotional.

While many hailed it as one of her best shows yet, the truth is that Marant hasn't wavered from her designs. She has such a distinct style that it's easy to spot them and perhaps it's this that attracts me to her creations. For me, it's a perfect mix of sassiness and rock 'n' roll with gentle tailoring. There are jumpsuits as well as mini skirts. Coats and jackets are always oversize but belted. Sequin trousers are paired with T-shirts. Knitwear is as chic as tailoring. Ultimately, there's a clear understanding of what women want: comfort, fun and style. Keep scrolling for a look at her most recent show, some of my favourite looks from previous runways, and then shop my edit of the current collection.