How Zara, Gucci and Co. Think You Should Wear Floral Print

Floral print in spring: It's about as reliable as day following night. Every time this season pulls up, the fashion collective regroups, reevaluates and rethinks flower motifs for the new moment. Some years they are big and splashy, other years graphic or ditsy, and sometimes it's not just about the print but the way you wear it—like now. How to wear florals in 2016? Well, while dissecting the current verdant and varied offerings in stores today, we noticed the style memo is as follows: Wear two florals together at all times.

Whether that's matching your bag to your dress (see Alexander McQueen pre-fall), combining two entirely different petal patterns as a head-to-toe ensemble (Zara is maxing out on this) or pairing up a corsage with a printed blouse (think Gucci all the way), the way to make your spring flowers look fresh is to pair them up. Scroll down to see and shop the looks and pieces you can employ to give the new floral rules a go…



Zara Printed Blouse (£30) and Floral Print Trousers (£40)

Style Notes: You can now wear winter's black-based florals with summer's white-based florals according to Zara. Keep them lightweight and floaty wherever possible.


Coach Pre-Fall 2016
(Image credit: Coach)

Style Notes: Double-up on the micro blooms for a big effect: Coach's sporty shapes make this girlish print just as approachable for tomboys.


Street Style
(Image credit: Pandora Sykes)

Style Notes: Pandora's embroidered velvet skirt suit from Alice Archer is sumptuous—but add in boots and a black top, and suddenly it's a good option for work.

Related: You Are Going to See This Dress Everywhere


Alexander McQueen Pre-Fall 2016
(Image credit:

Style Notes: Coordinating a handbag to a dress is an old-fashioned idea, but McQueen's play of texture and pattern makes it completely directional.


Street Style
(Image credit: Style du Monde)

Style Notes: Susanna Lau of Style Bubble takes this idea two steps further with a total of four different floral prints. Well, why not?


(Image credit: H&M)

H&M Off-The-Shoulder Blouse (£30) and Patterned Chiffon Trousers (£40)

Style Notes: Choosing a pair of pieces in the same print is a great tip for petite girls—this will elongate your body despite a head-to-toe line-up of jazzy blooms.

Pluck your favourite from our top floral pieces in the gallery below.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.