When is a discount not a good discount? When you’ve bought something you’ll never, ever wear (not in a million years!) and it languishes, gathering dust in the back of a closet. This mistake is easy to make when the frenzy of the post-Christmas sales comes around with tempting reductions and competitive, wild shop-floor scuffles, but this season we want to make it easy for you.
We’ve harnessed the knowledge of those who really know what’s worth snapping up as much as they know what’s best avoided: fashion buyers are at the very epicentre of stock movements, at the inception of a brand boom, and always with one foot into the next season (or even further) keeping their fingers firmly on the pulse.
Here are five tips on how you can navigate the cut-price craziness with grace and some seriously successful wardrobe additions. Scroll down to get the buyers’ advice and top buys now…
“Gucci is one of my favourite brands at the moment–and it's selling like mad. Whether you’re wearing it during the day or in the evening, it will make a fabulous statement,” says Holly Russell, Net-a-Porter's senior buyer.
“When shopping the sale you need to know your current wardrobe inside out. Before heading to the sales, assess any gaps in your wardrobe and make a list of what you need. Graphic yet elegant, this Lanvin monochrome blouse is a timeless staple that I know would fit perfectly into my current working wardrobe,” says Harvey Nichols head of womenswear buying.
“I don’t go anywhere without my hat, great to cover up those bad hair days with a sophisticated style. Lesser millinery doesn’t last or make as much of a solid statement, so if you’d be wary of spending too much on one hat, now is the time to consider it," says Natalie Kingham, MatchesFashion.com's buying director.
Holly Russell says, “The off-the-shoulder trend shows no signs of stopping which is why I’ll be investing in this top by Proenza Schouler. The tweed pattern and frayed edges are perfect details for the winter season, while the bare shoulders and reveal and conceal design will take you through to spring. I particularly love the unique cut of the oversized straps at the back which you can tie up.”
Natalie Kingham explains: “I love these suede boots from Gianvito Rossi—channel that ‘70s boho vibe seen across the autumn/winter 2015 runway and wear with a midi skirt Stevie Nicks–style or opt for a looser tunic dress. Next year the decade isn't as big on the catwalk as it was in 2015, but the look will definitely still be going strong.”
Do you have your wish lists prepped? Tell us what you'll be looking out for in the sales via the comments box below…
Opening Image: A Love Is Blind