H&M's Winter 2023 Collection Is Here and Looks So, So Chic

last updated 22 November 2023

Looking richer than you are; that's always the goal, right? While it may not be something you actively seek out, ultimately, no one wants to look cheap in what they wear and, either consciously or subconsciously, you make daily decisions to stop you from doing so. Still the solution isn't top spend, spend, spend—as someone who mulls over every purchase in great detail, from a simple T-shirt to an investment wool coat, buying clothes without the proper consideration can land you back in square one. I know, I've been there. I take purchasing things seriously, and I take what I recommend to you even more seriously, so you can trust me when I say these pieces from H&M's winter 2023 collection are something special indeed.

After a very strong autumn, H&M's winter collection had a lot to live up to. Between impending sale season and partywear kicking in to gear, I've been patiently waiting for much of the brand's winter pieces to drop, knowing full well the best was still yet to come. Now, it's here, H&M's winter edit, and, boy, was it worth waiting for.

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Packed full of pieces you'll want to start wearing as soon as possible, there are sleek coats made with premium materials, boots that rival the designer pairs I've been dreaming and knits so cosy and chic, you'll never want to take them off. Knitted dresses, high-end-looking bags that come in under £30 and more of the brand's signature wide-leg trousers to choose from than ever, much of the collection taps into the old-money aesthetic which, yes, is still very much a thing, all wrapped up in a neutral colour palette, which cements its currency for seasons to come.

Below, I've rounded up 31 of the chicest, most expensive-looking pieces from H&M's winter 2023 collection for you, some of which are already hurtling their way to me so I can look richer than I am this season.

Shop the Chicest Pieces from H&M's Winter 2023 Collection

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Oversized Cashmere-Blend Jumper

This cashmere-blend jumper went straight into my basket.

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Crossbody Bag

This looks so high end.

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Long Wool-Blend Coat

Grey coats are just as versatile as their black counterparts.

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Wide Trousers

These trousers also come in burgundy and black.

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Balloon-Sleeved Blouse

I'm picturing wearing this with black trousers and mules.

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Lustrous Skirt

The perfect party skirt!

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Ankle-High Leather Boots

Mock croc textures always look so premium.

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Cable-Knit Jumper

I'm a sucker for a cable knit; this chunky style comes in two colours.

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Wool-Blend Tie-Belt Blazer

Belted jackets are big this season.

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Jacquard-Knit Jumper

Wear this knit with leather trousers for a cool spin.

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Satin Skirt

A look I'd like to re-create in its entirety.

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Scarf

Match the colour of your scarf to coat for a chic look.

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Bouclé-Knit Dress

The bouclé texture on this dress really elevates the knitted midi.

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Calf-High Sock Boots

Pull on and go!

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Turtleneck Dress

This will wear just as well with moto boots as it will slingback heels.

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Draped Blouse

I'll take one in every colour.

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Ankle-Strap Mesh Heels

Mesh shoes are still trending for party season.

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Gold-Plated Bangle

An easy way to make every outfit look expensive.

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Tie-Strap Satin Dress

The bow straps are everything.

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Fitted Blazer

A sleek addition to any blazer collection.

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Wide Twill Trousers

So chic.

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Teddy Coat

The cosiest coat on the high street.

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Rib-Knit Dress

Stripes will always stand you in good stead.

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Cropped Bomber Jacket

Bomber jackets get the cropped treatment.

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Wool-Blend Pencil Skirt

I keep seeing influencers wearing tailored, '90s-style skirts this season.

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Oversized Polo-Neck Jumper

Cosy vibes, incoming.

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Tie-Belt Twill Coat

Coats so chic rarely exist at this price point.

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Wide Wool-Blend Trousers

A truly excellent trouser silhouette.

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Metallic Rib-Knit Top

A little sparkle never hurts.

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Patent Slingbacks

Just add jeans and a chunky knit.

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Knitted Turtleneck Dress

I can see myself working from home in this dress for the foreseeable.

Next Up: 31 Low-Heel Boots That Are Elevated, Anti-Trend, and Walkable

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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.