I Want to Look Richer Than I Am—These New H&M Pieces Are Up to the Task

Looking richer than you are; that's always the goal, right? While it may not be something you actively seek out, ultimately, no one wants to look cheap in what they wear and, either consciously or subconsciously, you make daily decisions to stop you from doing so. Still the solution isn't top spend, spend, spend—as someone who mulls over every purchase in great detail, from a simple T-shirt to an investment wool coat, buying clothes without the proper consideration can land you back in square one. I know, I've been there. I take purchasing things seriously, and I take what I recommend to you even more seriously, so you can trust me when I say these pieces from H&M's winter 2023 collection are something special indeed.
After a very strong autumn, H&M's winter collection had a lot to live up to. Between impending sale season and partywear kicking in to gear, I've been patiently waiting for much of the brand's winter pieces to drop, knowing full well the best was still yet to come. Now, it's here, H&M's winter edit, and, boy, was it worth waiting for.
Packed full of pieces you'll want to start wearing as soon as possible, there are sleek coats made with premium materials, boots that rival the designer pairs I've been dreaming and knits so cosy and chic, you'll never want to take them off. Knitted dresses, high-end-looking bags that come in under £30 and more of the brand's signature wide-leg trousers to choose from than ever, much of the collection taps into the old-money aesthetic which, yes, is still very much a thing, all wrapped up in a neutral colour palette, which cements its currency for seasons to come.
Below, I've rounded up 31 of the chicest, most expensive-looking pieces from H&M's winter 2023 collection for you, some of which are already hurtling their way to me so I can look richer than I am this season.
Shop the Chicest Pieces from H&M's Winter 2023 Collection
Next Up: 31 Low-Heel Boots That Are Elevated, Anti-Trend, and Walkable

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
-
If There's One Brand to Shop at Nordstrom Right Now, It’s Definitively This One—Did I Mention Everything is Under $100?
Chic and affordable? Yes, please.
-
My Friend Says I Look *So Rich* When I Wear Spring Outfits With These 6 Key Pieces
Bring on the confidence boost.
-
If You Ask Me, It's Officially a Zara Summer—30 Chic Pieces Fashion People Are Beelining for This Season
These are guaranteed to sell out.
-
Zara Lovers to the Front—31 Classy But Cool Summer New Arrivals for Your Consideration
Your closet will thank you.
-
11 Basics I'm Considering Stockpiling in Case They Ever Stop Making Them
They're actually that good.
-
I Don't Say This Lightly—These 33 Inexpensive Items Look Designer
Seriously, no one will know.
-
H&M Sells Out of These $30 Pants Every Summer Like Clockwork
I give them until June 1 before they're gone.
-
These 9 Brands Will Be Everywhere in 3, 2, 1…
Be ahead of the curve.