I Want to Look Richer Than I Am—These New H&M Pieces Are Up to the Task

Looking richer than you are; that's always the goal, right? While it may not be something you actively seek out, ultimately, no one wants to look cheap in what they wear and, either consciously or subconsciously, you make daily decisions to stop you from doing so. Still the solution isn't top spend, spend, spend—as someone who mulls over every purchase in great detail, from a simple T-shirt to an investment wool coat, buying clothes without the proper consideration can land you back in square one. I know, I've been there. I take purchasing things seriously, and I take what I recommend to you even more seriously, so you can trust me when I say these pieces from H&M's winter 2023 collection are something special indeed. 

After a very strong autumn, H&M's winter collection had a lot to live up to. Between impending sale season and partywear kicking in to gear, I've been patiently waiting for much of the brand's winter pieces to drop, knowing full well the best was still yet to come. Now, it's here, H&M's winter edit, and, boy, was it worth waiting for. 


(Image credit: WHO WHAT WEAR UK)

Packed full of pieces you'll want to start wearing as soon as possible, there are sleek coats made with premium materials, boots that rival the designer pairs I've been dreaming and knits so cosy and chic, you'll never want to take them off. Knitted dresses, high-end-looking bags that come in under £30 and more of the brand's signature wide-leg trousers to choose from than ever, much of the collection taps into the old-money aesthetic which, yes, is still very much a thing, all wrapped up in a neutral colour palette, which cements its currency for seasons to come. 

Below, I've rounded up 31 of the chicest, most expensive-looking pieces from H&M's winter 2023 collection for you, some of which are already hurtling their way to me so I can look richer than I am this season. 

Shop the Chicest Pieces from H&M's Winter 2023 Collection

Next Up: 31 Low-Heel Boots That Are Elevated, Anti-Trend, and Walkable

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.