H&M's Divided Collection Is an Untapped Gold Mine of Fall Style

Once upon a time in Seoul, Californian Tiffany Young arrived in town. All of 15 years old, away from her family, and scrabbling to learn Korean, Young (then known as Stephanie Huang) began her trajectory toward becoming one of the biggest K-pop stars of all time. A little more than a decade and 6.6 million Instagram followers later, the Girls' Generation member is back stateside and pursuing a solo career, but before we move on from Girls' Generation, I do kindly ask you to behold this W cover in all its fashion glory.

Young's style is something to be reckoned with—for examples of her completely chameleon and totally killer looks, see here, here, and perhaps most importantly here. Oh, and also here. For H&M Divided's fall 2018 campaign, the brand took Young somewhere decided chilly and rural and shot her in looks we can only describe as "city girl attempts the outdoors." These elevated-casual styles are only dropping into select stores worldwide, but you can shop all her campaign looks below.


We're doubling down on colorful plaid and cozy collars. 


This season's iteration of a wear-on-repeat gray knit is slightly cropped and extra soft.


Never not grateful for utility-chic fashion. 


A friendly reminder to try belting your puffer jacket.


Black moto jackets deserve to come in more than just leather.


If you're not wearing oversize knitwear, is it even fall?

Natalie Cantell
Executive Director, Brand Studio

Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.