H&M's Divided Collection Is an Untapped Gold Mine of Fall Style
Once upon a time in Seoul, Californian Tiffany Young arrived in town. All of 15 years old, away from her family, and scrabbling to learn Korean, Young (then known as Stephanie Huang) began her trajectory toward becoming one of the biggest K-pop stars of all time. A little more than a decade and 6.6 million Instagram followers later, the Girls' Generation member is back stateside and pursuing a solo career, but before we move on from Girls' Generation, I do kindly ask you to behold this W cover in all its fashion glory.
Young's style is something to be reckoned with—for examples of her completely chameleon and totally killer looks, see here, here, and perhaps most importantly here. Oh, and also here. For H&M Divided's fall 2018 campaign, the brand took Young somewhere decided chilly and rural and shot her in looks we can only describe as "city girl attempts the outdoors." These elevated-casual styles are only dropping into select stores worldwide, but you can shop all her campaign looks below.
We're doubling down on colorful plaid and cozy collars.
This season's iteration of a wear-on-repeat gray knit is slightly cropped and extra soft.
Never not grateful for utility-chic fashion.
A friendly reminder to try belting your puffer jacket.
Black moto jackets deserve to come in more than just leather.
If you're not wearing oversize knitwear, is it even fall?

Natalie Cantell is an NYC-based style director, creative consultant, and fashion editor, who regularly contributes from Paris. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects.
-
Not Black, Not Brown: The 2026 Boot Color Trend That Makes Every Outfit ElegantJust like that.
-
These 7 Winter Coat Trends I Found at Zara Look Like They Belong in a Fashion Person's ClosetElegant scarf coats, cool faux fur jackets, and more.
-
Winter's Just Around the Corner—13 Standout Zara Finds I Predict Will Sell Out Before the End of the MonthAffordable funnel-neck jackets, argyle knits, and rich-looking flats inside.
-
My Stylish 56-Year-Old Mom Is a Picky Shopper—31 Chic Under-$100 Nordstrom Finds She Approves OfFunnel-neck coats, Fair Isle knits, and Levi's jeans inside.
-
I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
-
I Just Introduced My 56-Year-Old Mom to Revolve—37 Cyber Monday Deals She and I Agree OnExpensive-looking winter finds ahead.
-
I Just Saved $767 on an Elevated Winter Wardrobe (Thank You, Amazon)Can't get over these Cyber Monday deals.
-
If Chic Jeans-and-Boots Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, and NordstromBring on a stylish fall-and-winter closet.

