It’s True—This £40 Dress Is the Best H&M Item I’ve Ever Bought



Chic, understated and incredibly expensive-looking—H&M is spoiling us with its latest "It" dress, which I just know is destined for greatness. If checking H&M's new-in section isn't part of your daily routine as it is mine—I am a fashion editor, after all, so I can get away with it!—chances are you might have missed H&M's slit-sleeve dress. It's an elegant midi with angelic sleeves, a gathered-front seam and pretty waterfall hemline. It landed on site and immediately found its way onto my wish list. I, however, had just bought a black dress I love from elsewhere, so I resisted the temptation to spend again. 

True to form, as it goes with all excellent H&M pieces, the black iteration sold out fast. I mean, in a matter of two days. Had I made a mistake in not snapping it up, especially as it cost a mere £40? Quite possibly. Still, I stood by my convictions—I had made the right decision. Then, I saw it. A brand new cream version. And the rest, as they say, was history. 



I have been in the market for a dress that doesn't require an awkward strapless or backless bra to look sleek, and that I could just throw on and feel fabulous in. This dress meets both of these requirements. Irrational as it may be, I'm a little self-conscious about my arms (it's something I'm working on), but fluted sleeves fall so beautifully, so I have zero hangups. I wasn't entirely sure how I'd feel about the ever-so-slightly blouson bodice, but it too hangs perfectly. I was also a little anxious about the gather to the stomach, but I find this to be an integral detail to the dress's overall expensive-looking appeal.

The fabric is lightweight, though I can already tell it's significantly more crease-resistant than the linen dress I usually wear at this time in the year. In fact, the fabric will carry into the cooler months seamlessly, as it's not as synonymous with summer as cotton or the aforementioned linen.

Running through the dress is a subtle wave-stripe embroidery which I wasn't initially mad on, but actually, it helps it to stand out from the other dresses hanging on my rail. As for the colour, I'd say it's a very, very light peach, like a warmer take on cream. As for the fit, I'm a true UK 12 with curves, and the medium size fits me perfectly. However, if you're between sizes or would like a more relaxed fit across the hips, I would opt for the size up. This is what the reviews say, too. 



Genuinely, if I were to see this dress on someone else at an event or party, I'd assume it had come from Toteme or another suitably premium brand. Whilst I don't shop in H&M a tonne these days—I've been trying to diversify the brands in my wardrobe over the past couple of years—I do think its slit-sleeve dress is worthy of a spot in my wardrobe, and potentially yours, too. By some sort of miracle, the cream dress is still in stock in all sizes, but I'm sure once the brilliance of the black settles in, everyone who bought it will come back for a second helping. Scroll down to shop H&M's slit-sleeve dress and get a head start. 

Shop H&M's Expensive-Looking Slit-Sleeve Dress:

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Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.