The other day I was looking through my H&M order history to jog my memory when a friend asked me for the link to a sweater I was wearing. As I went through my past purchases which include lots of the retailer's epic sweaters and highly-useful basics, I noticed a theme throughout most of what I've ordered from there in the past: I've sourced many of my favorite H&M buys from their Premium Quality section.
Why is this significant? Well, because as a fashion editor (and a shopper with pretty expensive taste, I might add), I have an eye for pieces that look more elevated than their price tags suggest. And this H&M section is low-key a goldmine for these types of pieces that are timeless, elevated, and most importantly, of the highest quality that the brand offers. Trust me when I say that the way these pieces look and feel competes with some of the designer labels in my closet.
Obviously, I couldn't keep this section all to myself which is why I'm highlighting all my favorites from this section right now. Scroll through to find your next high-quality buy.
Nope, not all cardigans are made equal. The pearlescent buttons on this one make it look so elevated.
There's something about this color that makes me think this could be a cool designer piece.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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