Well Done, H&M—I Want Everything From Your New Summer Drop


(Image credit: H&M)

I love a good bit of minimalism in the summer. Don't get me wrong. I'm not averse to bright colours, but there's something so chic about wearing muted tones in the heat. I don't have many trips planned this year yet, but I want to imagine I'll be on the beaches of Ibiza or the Cote d'Azur, and H&M's new season summer collection is going to help me do just that. The sun seems to be surfacing (finally), so I can feel myself shifting towards thinking about light layers and floaty dresses for when summer arrives. Of course, in this edit I've found a selection of pieces that can be worn all year round if you layer them right, and some great staple pieces that you'll find me in whatever the weather. 

From classic blazers to elevated linen pieces, crochet dresses to the perfect summer-ready wide-leg trousers, H&M always seems to figure out exactly what I want to wear for the season ahead. The edit below is full of elevated pieces your friends will never believe aren't designer. My personal favourites? I'll be wearing the cream suit to work on repeat with a simple tank top, and I love the idea of the crinkled top worn with loose jeans. I already own the linen shirt in a couple of colours too, and I can confirm it's an essential summer wardrobe piece—for under £20. Bravo, H&M, you've done it again. 

Keep scrolling to shop my favourite expert picks from H&M's new-in summer edit... 

Shop my H&M minimalist edit

Next up, I've Been a Stylist for 20 Years—These Are My Key Summer Wardrobe Staples


Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.