H&M's New Batch of Trendy Items Caught My Attention—These Pieces Are Worth It


(Image credit: @basicstouch; Styling: H&M Dress ($20))

I often peruse the new-arrivals section at H&M as I’m doing market research for various stories. I also like to hit up the retailer when my friends and family seek advice on fresh and affordable pieces to add to their wardrobes. Well, let me say, the new batch of trendy items recently caught my attention.

As I scrolled through the pages of new merch, I noted quite the assortment of items that I think could be worth it because of their chic and versatile nature. Some of the pieces could be worn now—such as the dress featured above. There are others that might be great options as you start prepping that fall wardrobe. I’m talking about items like transitional jackets, cute knits, and sleek shoe picks. Keep scrolling for top-notch shopping inspiration.

Next, uncover more chic shopping recommendations.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.