This 5-Letter Search Term Is Leading Me to the Best Items on the Internet


(Image credit: Edward Berthelot/Getty Images)

Have animal-print fatigue? I have a remedy for that. As a digital fashion editor and lover of online shopping, I'm admittedly a search-term wizard. Some e-tailers provide more specific search results than others, but these days, having a solid search term will lead you to what you're looking for more often than not—and the five-letter term I've been striking gold with lately (and that happens to be a calm in the middle of an animal-print tornado) is simply heart.

The rising popularity of heart prints and heart-shaped items is likely attributed to the return of the 1980s, and/or perhaps it has something to do with people turning to fashion as a fun, whimsical escape. Either way, brands have been falling in line, and there are tons of far-from-juvenile heart pieces currently on the market. There are so many, in fact, that I couldn't not share them with you, so here I am. Keep scrolling to shop 22 heart pieces that you'll absolutely, appropriately love.

Next up: 12 women in their 30s on the best thing they bought this year.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.