This Is Where Southern Fashion Girls Shop

The south may be known for many things (good food and friendly people among them), but fashion isn't the first thing that comes to mind. And since I was born (and currently live) in the south and I love fashion, I'm somewhat of an authority on the subject, if I do say so myself. But from time to time, I come across a boutique that rivals even those in major fashion cities, and one of the best of the best is Hampden Clothing in Charleston, SC. Hampden, which is owned by Stacy Smallwood, has been on my radar since I began working in fashion (and this isn't the first time we've talked about it), but I recently got to visit the boutique in person for the first time. 

The in-store experience at Hampden Clothing, located on Charleston's shopping thoroughfare King Street, was even better than I imagined. I was greeted by the boutiques (very) knowledgeable staff who seemed to quickly "get" my aesthetic. The shop is chock-full of widely coveted brands like Tibi, Ganni, and Zimmermann, as well as more under-the-radar gems like Xirena, Dorothee Schumacher, and Vivetta. Smallwood clearly has an eye for not only what southern girls want to wear, but what women across the country want to wear. And luckily, Hampden is an e-tailer too. 

Below, take a peek inside the boutique and shop some of my favorite pieces. And if you'll be in Charleston anytime soon (and you should—it's lovely), be sure to add Hampden Clothing to your itinerary. (Did I mention there's a room filled with shoes and accessories? Now you know.)

The lovely storefront at 314 King Street.


Allyson Payer

I'm pretty sure I looked at every single piece on those racks.

Spring has definitely arrived in Charleston. 

You could easily kill an hour in here.

More racks of things you'll want.


Allyson Payer

A quirky Adam Selman dress in the (very flatteringly lit) fitting room.

Shop My Picks

This top is the easiest way to make your jeans look cooler.

Available in sizes P to M.

Just add white sneakers and a denim jacket.

Available in sizes 0 to 6.

This pretty hair accessory is an It item for spring 2018.

Not your average pencil skirt, and that's why I love it. 

Available in sizes XS to M.

I would like for this to be my new favorite bag.

Not complimenting this shirt would be impossible. 

Available in sizes 2 to 4.

Dress this down with a white tee and flats or up with a silky blouse and heels.

Available in sizes XS to S.

I tried these on and can confirm that they're very flattering.

Available in sizes 24 to 30.

I'm a sucker for a good button detail.

Available in sizes 0 to 8.

These check all the boxes.

Available in sizes 36.5 to 40.

Gingham dresses don't get cooler than this.

Available in sizes 2 to 8.

Now do you see why this may be the chicest store in the south?