Welcome to My Post-30 Wardrobe, a series in which our editor Allyson shares with you her experiences and advice pertaining to shopping and outfit planning as a 30-something fashion editor. While Allyson's style has certainly changed since she turned 30, she also believes that age is just a number and you should wear whatever makes you feel the coolest and most confident.
I fully condone shopping wherever you want no matter your age. There are many brands across the land that have tons of clothing options for every age group and lifestyle, fast-fashion ones included. I previously shared my Zara and Amazon shopping strategies, and now I'm taking you through my methods for finding the best stuff at H&M as a 30-something.
I've found that there are a few very specific strategies for scoring the best H&M has to offer, given its frequently updated, often overwhelming inventory. Read on to get the scoop on my useful strategy and shop my current picks from the brand.
Look for the Premium Quality Pieces
The beauty of H&M is that even the Premium Quality pieces are still relatively cheap, but considerably higher in quality.
There's a lot of hype around H&M's special designer collaborations, so they're hard to miss. I don't find something I want in every collab, but if I do, I try to snag it as soon as it's released into the wild.
Avoid Busy Prints
I gravitate toward classic prints (or solids) at H&M, as the more ambitious prints can be hard to get right at a low price point, and they're not nearly as timeless.