We Have the Receipts—This Is Everyone's Favorite It Bag
Recently, we've been seeing a shift in bag trends to low-key quiet-luxury styles that combine ease, subtlety, and quality craftsmanship. Essentially, they're smart investment buys that can withstand the trend cycle and last in your closet for many years ahead. With that in mind, it is unsurprising that the Gucci Jackie 1961 bag is gaining momentum this year. Originally launched in 1961 and named after Jackie Kennedy, who was frequently photographed wearing the leather hobo, the bag was rereleased in a new iteration on the F/W 20 runway.
Though we've been seeing the bag on the fashion scene since its updated version dropped several years ago, it is more popular than ever and has been one of the most-photographed bags so far in 2023—a testament to its staying power that makes it a key investment buy. Ahead, see how celebrities and fashion insiders are wearing the Gucci Jackie 1961 bag and shop the style.
On Celebrities
Celebrities such as Sienna Miller and Dua Lipa have been snapped recently wearing the Gucci Jackie 1961 bag. Styling it with everything from suiting to floral dresses, their looks prove it's a piece that can be styled for practically any occasion.
On the Fashion Set
Like celebs, fashion insiders have proven they are major fans of the Gucci Jackie 1961 bag in 2023. The fact that the bag is in such high demand 62 years after its launch and three years after its rerelease has cemented it as a timeless buy that only gets better with age.
Shop More Gucci Bags
No matter what your style is, Gucci has a strong collection of handbags to add to your spring wardrobe. Here, shop more styles our editors are eyeing—from cult classics to just-dropped spring pastels.
Next: Fashion People Told Me the Pieces They're Buying First in 2023
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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