This Gucci Collection Celebrates 100 Years of Pop Culture—I Need Every Piece

Sponsor Content Created With Gucci


(Image credit: Gucci)

Whenever someone asks me what my hobbies are, I usually start with the most obvious answer (shopping, duh) and then say something more casual like, "I also like listening to music." I don't typically disclose to new people that I indulge in these hobbies simultaneously, scrolling through thousands of fresh pieces on the market while singing my favorite songs. I mean, there's a reason that department stores blast music you can dance to as you browse and try on new items. Music and fashion are more intertwined than we think.

The new Gucci 100 collection, a tribute to Gucci's undeniable impact on pop culture over the last century, is perfect proof of the collaborative relationship between music and fashion. As a devoted lover of both of these things, I don't take Gucci's 100-year anniversary lightly. Fair warning: You may find yourself daydreaming about this collection in the middle of the workday (guilty) or actually dreaming about it at night (also guilty). I'm celebrating this ode to Gucci's century-long heritage by rounding up an assortment of eye-catching handbags, shoes, and ready-to-wear pieces for you to enjoy below.





Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).