My Friends Told Me Their GOAT Beauty Products—I'm Obsessed With Their Answers

Despite my pulse on the beauty industry (and all of the interviews I conduct with makeup artists, dermatologists, hairstylists, celebrities, etc.), I'm always curious to know what products and treatments my friends are obsessed with. (Even if they're not editors, per se, many of my friends are or have been involved in the beauty industry.)

I'm always seeking inspiration and new product discoveries, so I thought it would be fun to interview a few of my fave humans here in L.A. This is the question I put forth: What are five GOAT beauty products you feel like you simply can't live without? Not too shockingly, I loved their answers, and I think you will too. Keep scrolling to read about and shop everyone's picks. 

Dakota Katt, Esthetician at VH Skincare


(Image credit: @dakotakatt)

Alex Flowers, Senior Manager of Partnerships at The Infatuation


(Image credit: @alx_flwrs)

Kelsy Ralph, Beauty + Wellness Account Supervisor at Krupa Consulting


(Image credit: @kelsyralph)

Sophia Kamins, Esthetician at Musto Medical


(Image credit: @sophiakamins)

Sarah Yang, Digital Director at Sunset Magazine


(Image credit: @sarahayang)

Up next, Now That We've Discovered Them, We'll Never Be Without—38 A+ New Beauty Finds

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.