I'm a 29-Year-Old Beauty Director—21 Items on My Wish List I Know You'll Love

Just when I think I've reached beauty-editor overload and will never be able to swipe another lipstick across my lips again (believe it or not testing beauty products every single day does leave you a little jaded!), I discover something so new and so magnificent that it completely reminds me how much I do, indeed, love my job. And, while my living quarters might be feeling a little overdosed in bottles and tubes and tinctures, I'm never not making room for just a few more soon-to-be-beloved formulas. Especially once fall rolls around


(Image credit: @erin_jahns)

Whether they've just launched or have been around for a while and I just have yet to try them, I'm sharing 21 beauty products that are currently on my wish list. More specifically, the specific products I'm eyeing at a handful of my favorite beauty retailers like Violet Grey, Sephora, and Dermstore. Keep scrolling for 21 beauty things I'm itching to try and now you'll want as well. 

Violet Grey



Next: My Friends Say They Never Had Great Eyebrows Until I Turned Them Onto This Product

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.