A Gen Zer Walks Into Sephora—22 Fall Staples They Buy Immediately

When it comes to beauty trends by generation, I'm in a unique position of being on the cusp of both millennial and Gen Z. While I'm technically a millennial (I lived through the baked, full-coverage makeup and matte-lipstick phase just like the rest of you), I spend enough time online to understand the major Gen Z trends and incorporate them into my own routine. 

To emulate Gen Z trends this fall, I'm opting for flexible-coverage makeup, multitasking products, and strategic pops of soft color—think tons of pink. Keep reading to see my favorite fall beauty picks from Sephora that are definitely worth getting yourself this fall.

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.