Built-In G-Strings Are About to Be the Freakiest Trend of 2021


As if 2020 wasn't freaky enough, we're here to report on one more freaky thing that is guaranteed to show up in 2021. The trend we speak of is G-strings—built-in ones to be exact. Back in the early 2000s, we saw icons like Paris Hilton put their stringy undergarments fully on display for the world to see, but the exposed underwear look has yet to come back in style until just recently. Much to our surprise, we saw designers like Givenchy, LaQuan Smith, and Versace send out everything from dresses to pants donning tiny built-in G-strings (or something that at least gives off that effect) all over the S/S 21 runways

Beyond the runways, we have already begun seeing this trend all over Instagram and retailers have started trickling the trend into their new arrivals sections. Considering the fact that this trend isn't scheduled to blow up until next year, the current assortment of products we were already able to locate is a good sign that the future of the G-string movement is very promising. This trend is revealing, exciting, and sexy—three things we are now looking forward to in 2021. Go on to see how the fashion world is embracing this new trend and to shop the pieces we're eyeing to get the look. 

On Instagram

This trend almost feels like it was made for Instagram. The shock factor alone makes for a great image that will have all your followers saving and sharing your image left and right. Thanks to this trend's bubbling presence on the 'gram, we've discovered new brands (we're looking at you Subsurface), received styling inspiration, and much more. 


(Image credit: @subsurface.tv)


(Image credit: @camillecharriere)


(Image credit: @emmaleger)


(Image credit: @kimkardashian)


(Image credit: @nlmarilyn)


(Image credit: @dionlee)


(Image credit: @emmaleger)

On the Runway

All the glorious Instagram images you just gazed upon wouldn't be present if it weren't for designers leading the way on the S/S 21 runways. Brands like Versace, LaQuan Smith, and Dion Lee wowed everyone with their daring takes on this revealing trend. From more wearable versions at Sandy Liang to Givenchy's Kim Kardashian–approved backless number, thongs are proving to be one of the more exciting trends of 2021. 


(Image credit: Courtesy of Versace)

Pictured: Versace S/S 21


(Image credit: Courtesy of LaQuan Smith)

Pictured: LaQuan Smith S/S 21


(Image credit: Courtesy of Dion Lee)

Pictured: Dion Lee S/S 21


(Image credit: Courtesy of Fashion East)

Pictured: Fashion East S/S 21


(Image credit: Courtesy of Sandy Liang)

Pictured: Sandy Liang S/S 21


(Image credit: Courtesy of Givenchy )

Pictured: Givenchy S/S 21

On the Market

Since we are still waiting for all the exciting new spring products to drop, the assortment of this built-in G-string trend is rather slim, but we managed to find 10 products that fit the bill for you to shop right now. Whether it's subtle cutouts at the hip or a full-on G-string moment in the rear, the skirts and pants below will have you feeling freaked and excited all at once. Go on and shop—you'll see. 

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 

She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.