These 5 Swim Brands Are the Secret Weapons of Every French Woman


(Image credit: @emilisindlev)

I spent an entire week researching swimwear trends, and I am now obsessed with the entire category. While I had fun finding out the swimsuits that are going to be big next—and shopping for them—I decided I wanted to spend more time with the classics. You know, those swimsuits that aren't going anywhere. When it comes to anything timeless, I know exactly who to turn to: the French.

French swimwear brands aren't easy to come by, but the ones that are out there are pretty damn good. One of my latest fantasies is to spend a summer hopping from yacht to yacht in the South of France. Whether or not I achieve that dream anytime soon, I'm still going to make myself feel like it's happening by shopping these French brands that European women swear by. This American is officially on board.



(Image credit: @eres)

Elevated, chic and timeless, Eres is everything we associate with French style. The brand designs its pieces with functionality in mind, so if you are a water-sport type of person, you'll definitely be into this.

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2.Nénés Paris


(Image credit: @nenesparis)

Is sustainable yet stylish swim is on your shopping list, look no further than Nénés Paris. Made from recycled, upcycled and organic materials, the timeless designs are made to stick around beyond your current holiday plans. Gingham, florals and attention-to-details bikinis and one-pieces have gained my attention. 

Experts in lingerie, too, expect to find Parisian lace styles you'll also want to add to your underwear drawer. 

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(Image credit: @leslieamonswim)

You can always find unique and elevated pieces in a French woman's closet, and this brand brings just that. The designer herself tests every swimsuit both dry and wet to make sure it's up to her standards, which must be quite high because every piece is outstanding.

No doubt everyone will ask where you got these standout swim styles from!

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(Image credit: @yse_paris)

This brand is as French as it gets. Welcome to that boutique in Paris that you had so much fun shopping at but couldn't find its pieces ever again. It's direct-to-consumer, so basically, it's unlikely you'll accidentally be matching your friend.

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5. Isabel Marant


(Image credit: Courtesy of Isabel Marant.)

And for the high-fashion take, we turn to Isabel Marant. The designer has been wowing us with her runway shows for years now, never failing to turn heads. Her swimwear collection does just the same.

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Next Up: I've Lived in Paris—6 Summer Outfits French Women Always Wear On Holiday

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.