We all have that one friend who worships all things French-girl style (or maybe you are her), and her wardrobe is nothing short of chic. But whether it’s a private appreciation or a tricolor flag she waves proudly, it’s less about the clothes and more about a lifestyle built around thoughtful, timeless pieces. So whenever we receive word that a new brand is offering up that je nais se quoi we’re constantly chasing after, we ask three questions: 1) What is it? 2) Where can we shop it? 3) What’s its Instagram handle? And today we have answers.
Avec Les Filles (“with the girls” en Français) is the Los Angeles–based contemporary brand that combines the sensibilities of French dressing with a California ease. The woman behind it is a name you may recognize: Joyce Azria left her post as BCBGeneration’s creative director last year to launch Avec Les Filles, which we expect will soon be known for its cool-girl staples and elevated accessories. What’s more, you can even shop the brand-new brand online at Macy’s and in over 155 in-store pop-ups at Macy’s locations across the U.S. In the past, we’ve been known to encourage you to shop a new It brand before your friends do, but we’re making an exception this time: Go ahead and share the wealth.
Saying oui? Make like a Parisian and shop our favorite pieces from Avec Les Filles below. (PS: How do you say “Can I borrow that?” in French?)
We didn’t forget to answer the third question: Tell your filles to follow @AvecLesFilles on Instagram today for the latest happenings, product giveaways, and French-girl inspiration.