I'm Committed to Shopping Smarter—These 30 On-Trend Items Are Genius Buys


Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Writing about sustainability in fashion journalism is like walking a tightrope—it must be done with precaution. Some brands will often make big claims using buzzwords like "sustainable" and "ethically sourced" when addressing their environmental impact, and while this is a conversation that certainly needs to be had, it's a tricky one to navigate because the standards are still being set. But have no fear—there are many brands that deserve to be acknowledged for the progress they've made so far (and the very on-trend apparel and accessories that have resulted).

I've made the personal commitment to prioritize purchases that I can feel good about, whether they're made from recycled materials or simply timeless enough to wear year after year. The following 30 items currently fit that bill, and they're too good not to share. Keep scrolling to shop all my favorite feel-good items, from cashmere sweaters to Western-inspired accessories.

Next up: Cozy Season Is Where I Thrive, and These 30 Items Are Taking Priority

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.