First Looks Friday: The Most Exciting Beauty Products to Hit Our Desks This Week


Welcome to First Looks Friday, a new weekly beauty series that will highlight the newest, coolest, must-see products that hit our desks this week. Even though we do our best to include and post about the latest and greatest in the world of beauty, we're flooded with so many cool formulas that we're physically unable to feature every single one within our scheduled lineup of stories. But now, we can change that! Consider this your one-stop-shop weekly beauty debriefing of everything cool happening in the product industry. Though we haven't tested these products long-term, you'll get a quick description of the labels that caught our eye and the formulas we can't wait to stow in our bags and take home with us. Keep scrolling for this week's beauty haul. 

The CosRx Pimple Patch Set

It's like the K-beauty geniuses at CosRx somehow knew I had the worst PMS-induced breakout this week. The brand sent us a host of its best-selling skin goodies (including the cult-loved snail mucin line which even celebrity facialists get behind), but we're most excited about these handy pimple-busting patches. Each patch features a hydrocolloid dressing that absorbs oil while simultaneously extracting impurities and protecting the affected area from further. 

Koh Gen Do's New All-in-One Rich Moisture Gel

Newly reformulated, Koh Gen Do's anti-aging, ceramide-rich gel is an exciting new addition to your springtime dewy skincare kit. Not to mention it's enriched with the brand's signature SPA Blend Water, and three different types of hyaluronic acid. Dare we say it's better than Augustinus Bader? 

Monique Lhuillier's First Fragrance

In very exciting news, iconic designer Monique Lhuillier has officially stepped into the beauty sphere by launching one of the loveliest new scents of the season thus far. Her first fragrance is stunning (are you surprised?) with notes of Sicilian bergamot, cassis, freesia, and lacewood complementing the equally elegant bottle. 

Tatcha's New (Oil-Free) Lightweight Protective Primer

Prepare yourself because this might be the most exciting launch of the year thus far. Tatcha's OG The Silk Canvas Protective Primer ($52) is one of the brand's most beloved products. (It makes your skin and makeup look like glass.) But in all honesty, it can make those of us who are oily or acne-prone look greasy. Now, the brand has officially launched a lightweight oil-free iteration every beauty editor is clamoring to get their hands on. 

Victor&Rolf's Newest Flowerbomb, Dew

People go wild for Viktor&Rolf's iconic Flowerbomb scent, and the brand consistently debuts ingenious fresh takes on the original formula. Dew is the latest fresh blend to hit our desks. Just in time for spring, it's a lovely confection dripping with bergamot, rose accord, iris, and musk. 

HoliFrog's New Poppy-Infused Exfoliating Face Wash

We're all about catching the glow this season, which is why we're so dang excited about HoliFrog's fresh-off-the-presses launch. Bursting with the most effective brightening and exfoliating agents in the biz, its MVP ingredients include luxe poppy seeds, bamboo stem powder, black currant seed oil, vitamin C, and astaxanthin, which is one of the most potent antioxidants you can use in your skincare! (It's 550 times more potent than vitamin E.)

Cōtz's New Non-Tinted Mineral Sport SPF

Say hello to your newest SPF obsession. Cōtz makes some of the most highly rated sun protection formulas, and it's just launched a new game-changing formula. It's SPF 45, non-tinted, all-mineral, easy to blend and spread, and water-resistant so you're set no matter how much sun, sweat, or water exposure you'll have this spring and summer.

Tarte Cosmetics' Maracuja Miracle Mist Setting Spray

Tarte is known for its hero ingredient, maracuja oil, and the brand just released a slew of new products infused with the magical ingredient. In addition to an exciting new skin tint and a juicy lip gloss, we're intrigued with this superfruit-charged setting mist which locks in hydration and makeup for a full 12 hours while leaving behind a dewy, radiant glow.

The Now's New Refresh Eye Mask

We love a good eye mask, and we can't wait to try these new patches from hot-spot massage boutique The Now. They're specifically formulated to be ultra-hydrating and feature luxe natural ingredients like algae, vitamin B, shea oil, amino acids, and antioxidants. 

Acqua di Parma's New Sakura Eau de Parfum

This spring's onslaught of fresh fragrance selections has been impressive. Normally, I'm insanely picky, but I've been loving every scent that seems to cross my desk. That said, this new launch from Acqua di Parma is one to truly behold. The first day I sprayed it in the office it caused actual chaos. (In the best, compliment- and question-heavy way possible.) It's a floral citrusy number enriched with notes of bergamot, yellow mandarin, pink pepper, sakura, jasmine sambac, and musk. 


The Coolest New Deodorant Alternative

We're always up for a new way to stay fresh (especially when the temperatures start to heat up), and these dermatologist-developed pads from Surface Deep have officially piqued our interest. Each set features 30 biodegradable cleansing pads powered by a potent blend of fruit-based glycolic acid and antimicrobial peptides. The effect? The prevention of odor-causing bacteria, a balanced skin-microbiome, and a natural and easy-to-use way to keep underarm odor at bay.

Merle Norman's Probiotic Eye Moisturizer

In more exciting eyecare news, Merle Norman just sent us some of its newest launches. We (literally) have our eye on this Skintelligent Eye Moisturizer which utilizes key probiotics and peptides to brighten shadows, perk up the puff, and soothe all around. 

Youth to the People's Dreamy Glow-Enhancing Mask

We don't know about you, but our skin could use a little extra TLC right about now. Luckily, Youth to the People mailed us its award-winning superberry mask, which has us more than covered. We can't wait to slather our face with the yellow-hued blend of maqui (the most antioxidant-rich fruit in the world!), vitamin C, and squalane. 

Côte's New Spring Nail Colors

Côte makes some of our favorite nontoxic nail colors, and its two new spring additions could be two of its best yet. No. 56 is a smooth, buttery yellow (no Crayola tones here!), and No. 61 is minty-cool magic. 

Ex Nihilo's Explicit New Scent

This fantasy-inspired fragrance from Ex Nihilo is delicious, addicting, and will win you scores of "what are you wearing?" questions. It's made in France and incredibly unique thanks to the vibrant combination of pink pepper, peony, lily of the valley, vanilla, amber, and sandalwood. We haven't come across a perfume this exquisitely special in a long, long time. 

Julep's New Brightening & Resurfacing Sheet Mask System

Julep just gave us a super-fast fix for tired, lackluster skin. If you're looking to save some money and stan a good sheet mask, look to this sleek, three-step system which smooths, resurfaces, and delivers a dewy, luminous finish. Step one is an Essence Gel infused with rosa centifolia that helps condition and prep skin. Step two is an all-natural sheet mask with vitamin C and retinol. Step three is a luxe sleeping pack with ceramides.

The New It Skin Set From Malin+Goetz

This three-piece set is a great antidote if your skin has been feeling parched or if you're looking to address signs of aging fine lines, wrinkles, or uneven skin texture. You'll get a technologically advanced lightweight moisturizer, an eye cream, and a travel-size purifying face cleanser spiked with refreshing grapefruit. 

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.