6 Pretty Colour Trends Fashion People Haven't Stopped Wearing This Year
Colour is one of the swiftest ways to update your look, so I've charted the chicest and freshest hues to consider alongside more classic colours like brown, navy and black.


After spending weeks (and I say that without a hint of exaggeration) researching 2025's biggest fashion trends, I think it's safe to say my mind is firmly fixed on the horizon, for now I know all of the delights that await us for the new season. While some pieces will have to wait for temperatures to shift to make them viable outfit contenders, one thing that we can all consider when trying to make our outfits feel more 2025 is colour.
Colour is one of the easiest and quickest ways to hit a style refresh. If, like me, you tend to favour a neutral palette, then imagine the impact that switching in a bright or, at the very least, sugary colour will have on how you present yourself and how others see you.
This idea becomes especially impactful now, where many of us find ourselves reaching for darker pieces that mirror what's changing outside. And while colours like black, navy and brown can look elegant year round, there's something to be said for adding an unexpected shade into the mix.
Looking at 2025's palette, one thing is clear—pastels are at the heart of it. There's a joy and playfulness to the season which this pretty spectrum captures. So, press pause for a moment and take in the six biggest fashion colour trends of 2025, which I've assembled for you below.
6 Fashion Colour Trends That Have Shaped 2025 So Far
1. Barely Butter
Style Notes: Let's ease ourselves in, shall we? All across the runway, we saw shades of very, very light yellow—so pale they looked like cream in some lights—take over as the new neutral of note. Where beige and brown will always be chic, this shade of buttery yellow will instantly make your outfits feel fresh and shiny.
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2. Candy Pink
Style Notes: While burgundy will ultimately dominate autumn/winter, there's just as much mileage in pale pink tones, too. Easily the most predominant shade on the 2025 runways earlier this year, soft powder pink is set to continue its reign into the second half of the year, too.
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I love this with the matching top.
3. Sky Blue
Style Notes: The ultimate palate cleanser, this invigorating blue tone is a sharp contrast to the moody shades that will take hold in the coming months. The sheer volume of it on the runways tells me that designers are resounding in their message—that 2025 is the year to let joy in. And what a stylish way to do so.
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4. Silver Spectrum
Style Notes: One of the biggest colour comebacks of the past few seasons has to be silver. The metallic tone had long fallen out of favour to gold (and, for a minute, rose gold). After a tentative return via jewellery, silver is now bursting onto the 2025 fashion scene, covering everything from trousers and jackets, as well as more expected items such as dresses and shoes.
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5. Warm Tan
Style Notes: The colour brown has left a permanent and very elegant mark on fashion, so don't worry, it's definitely going to stick around for the rest of 2025. If, however, you'd like to see an update to the chocolate brown hues that have been everywhere for a while, then look no further than the rusty tans we're seeing come through now. Just as expensive looking yet lighter feeling, I expect to see this colour sweeping through brands early in the season.
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Suede is also a huge trend for 2025.
6. Seafoam Green
Style Notes: Seafoam green is the understated yet no-less-captivating colour trend that I'm expecting to see much more soon. This muted tone feels relaxed yet sophisticated, perfect for those who love a more grounded palette. From flowing dresses to relaxed cardigans, seafoam is extremely versatile and works well with both light neutrals and deeper tones—personally, I love it with burgundy.
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Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.