The 8 Most-Anticipated Trends of the Summer

A collage of Instagram, flat, and on-model product images showcasing summer 2024 trends.
(Image credit: @jastookes; Net-a-Porter; Valentino/Launchmetrics Spotlight; Tove/Launchmetrics Spotlight; Adriana Degreas; @laurenegg; Reformation)

Depending on where you're reading this, it might not necessarily feel like summer is on the horizon, but it is. The first official day of the season is just over five weeks away, and if those five weeks go by as quickly as the last five, summer's going to be here before you know it. That's exactly why we must stop procrastinating and finally get to work preparing for the warm-weather wave ahead. Trust me, you do not want to be that person who forgets to switch over their wardrobe and as a result has to spend the first perfect summer day inside organizing.

To help you kick off your transition from spring to summer (or, if you live in New York City like I do, winter to summer), I dedicated the last week or so to diving into the trends that are set to dominate throughout the season ahead, looking back at the spring 2024 runway shows, scouring Instagram, and shopping online for hours at a time to ensure that my findings were 100% accurate. Ahead, discover which eight trends I came up with, all of which I can say with certainty are highly anticipated among the fashion set.

A collage of Instagram, street style, runway, flat, and on-model product images showcasing the summer 2024 poplin trend.

(Image credit: Tove/Launchmetrics Spotlight; Launchmetrics Spotlight; Valentino/Launchmetrics Spotlight; Nordstrom; @brittanybathgate; @sylviemus_)

Poplin for summer? Groundbreaking, I know. But honestly, I feel like this cotton fabrication is on a high right now, even vying for the number one summer spot that linen's sat in for decades at this point. More than just button-down shirts now, poplin is the most-wanted material for skirts, dresses, and pants right now, especially in white, with versions appearing on the runways at Emilia Wickstead, Tove, Valentino, and more, not to mention taking up residency on Instagram's chicest feeds.

A collage of Instagram, street style, runway, flat, and on-model product images showcasing the summer 2024 classic swimwear trend.

(Image credit: @jastookes; @sylviemus_; Adriana Degreas; @tylynnnguyen; @tamaramory; @greceghanem)

Through the years, swimwear trends have run the gamut from super-high-waisted briefs to skimpy Brazilian bottoms, bright patterns to interesting textures, and on and on. This summer, though, the biggest trend isn't really a trend at all. Instead, the swimwear world is going back to the classics, lifting up elegant styles that have stood the test of time, with black-and-white colorways and simple one-pieces and balconette bikinis beating out their louder, showier competitors.

A collage of Instagram, street style, runway, flat, and on-model product images showcasing the summer 2024 elegance trend.

(Image credit: Altuzarra/Launchmetrics Spotlight; @laurenegg; Louis Vuitton; Ferragamo/Launchmetrics Spotlight; @nlmarilyn; @liberowe)

The recent uptick in interest in all things elegance stems from a couple of things, ranging from the new FX show Feud: Capote Vs. the Swans to Prada's S/S 24 satin shoe collection. But whatever spurred you to trade in your cutoffs for double-satin skirts and crop tops for tailored, longline waistcoats doesn't much matter. We're here—in the age of elegance, that is—and I, for one, am not about to give it up.

A collage of Instagram, street style, runway, flat, and on-model product images showcasing the summer 2024 capri-pant trend.

(Image credit: Gotham/GC Images/Getty Images; Launchmetrics Spotlight; Saks Fifth Avenue; 3.1 Phillip Lim/Launchmetrics Spotlight; @elizagracehuber; @camillecharriere)

Directly following Tory Burch's S/S 24 runway show, I wrote about the return of capri pants. Even so, I didn't know just how big they'd become by the time spring and summer actually rolled around. Today, capris—or specifically, pedal pushers—are everywhere, quickly becoming *the* trend of the season.

A collage of Instagram, street style, runway, flat, and on-model product images showcasing the summer 2024 thong sandals trend.

(Image credit: Proenza Schouler/Launchmetrics Spotlight; @champagnemani; Net-a-Porter; Coperni/Launchmetrics Spotlight; @lucywilliams02; @louloudesaison)

There's nothing I love more than discovering that a controversial trend is coming up for air, peaking out to see if the fashion world is ready for it yet. That's exactly what I found when I started searching for summer 2024 trends, and this time around, the contentious trend in question isn't just testing the waters; it's already set up shop on the shore. Yes, I'm talking about thong sandals, the shoe style that New Yorkers have especially strong feelings about. Well, sorry to all the haters, because between kitten-heel styles and classic flip-flops, the thong trend is here, and it's here to stay.

A collage of Instagram, street style, runway, flat, and on-model product images showcasing the summer 2024 sheer trend.

(Image credit: Peter Do/Launchmetrics Spotlight; @leiasfez; Saks Fifth Avenue; 16Arlington/Launchmetrics Spotlight; @vittoria; Zara)

No one is surprised that sheer fabrics are set to continue their streak of dominance when the temperatures skyrocket, especially after the trend continued to make the rounds at the spring runway shows. This season, though, the sheer look has grown up a bit, becoming far more wearable and elevated than it's been in the past.

A collage of Instagram, street style, runway, flat, and on-model product images showcasing the summer 2024 bloomers trend.

(Image credit: @haileybieber; @emnitta; Aritzia; Reformation; @emiliamuss; @deborabrosa)

If last summer was the year of the hot pant, this summer is the year of the bloomer, a slightly less intense version that aligns perfectly with the coquette aesthetic that's been making the rounds on TikTok all year. I had a feeling that bloomers would be big in 2024, but it wasn't until Hailey Bieber, who just announced that she's pregnant with her and Justin Bieber's first child, wore a pair on her Instagram that I knew for sure.

A collage of Instagram, runway, flat, and on-model product images showcasing the butter-yellow summer 2024 trend.

(Image credit: Givenchy/Launchmetrics Spotlight; @slipintostyle; Net-a-Porter; Jacquemus/Launchmetrics Spotlight; @hannamw; @lefevrediary)

Bottega Veneta, Givenchy, Jacquemus, Proenza Schouler—you name the brand, and I'll find a runway image of its models wearing luxurious butter-yellow looks. Sure, red and burgundy are the colors everyone's been talking about for spring and summer, but both should watch their backs because I'm predicting a surge of momentum for margarine-colored pieces as the weather heats up.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.