The Chicest Women I Know Shop at Zara, COS and Reformation—9 Rich-Looking Buys on Their Autumn Wish Lists
From elevated basics and beautifully cut denim to polished accessories, Zara, COS and Reformation have mastered the art of making everyday staples look seriously expensive.
There are a handful of high-street and contemporary brands that can, quite frankly, get away with murder. And by murder, I mean creating pieces with all the polish and expensive-looking details of designer buys, sans the four-figure price tag. The three I return to again and again? Zara, COS and Reformation.
Zara has mastered elevated basics: cardigans updated with frog fastenings, cinched-waist shirts and barrel-leg denim that could easily pass for something pricier. COS, meanwhile, has perfected the kind of quiet restraint associated with The Row, from sculptural accessories and soft cashmere to beautifully cut tailoring. Then there's Reformation. The cult Jadey cashmere jumper and Clara cardigan are obvious standouts, alongside fluid satin trousers and perfectly cut straight-leg denim. Together, these three brands make building an expensive-looking autumn wardrobe remarkably easy.
Keep scrolling to shop the Zara, COS and Reformation autumn staples worth knowing about now.
Shop The Best Zara, COS and Reformation New-In
A cashmere jumper that feels like pure luxury. The ultimate investment piece for autumn/winter.
Cape trench coats are about as elegant as it gets.
There's something so French-coded about a pair of straight-leg jeans, and Reformation's Mila style tick every box.
The funnel-neck detail adds a contemporary twist to a classic.
A best-seller every single year, the Clara cardigan is cult at this point.
These sell out every single year, and the indigo hue is perfect for the new season.
This whole look is a yes from me.
Layer under jumpers and jackets for extra protection against the elements.
With perfectly placed pleats and an effortless wide-leg silhouette, this is the ultimate tailored trouser.
The sell-out frog-fastening blouse is back in stock.
V-neck jumpers are the chicest knitwear trend.
These look exactly like a designer pair I've been eyeing for months.
There's something so expensive-looking about satin trousers.
So preppy chic.
These are very The Row-coded.
Tailoring—but cool.
The viral cross-body bag is back in stock.
The perfect transitional knit.
Shopping Editor, Florrie owns these and I can confirm—they look so expensive.
This whole look is my autumn/winter mood-board.
