Shop Talk is a biweekly column dedicated to exploring the latest styles and trends to hit the internet. We'll sift through new arrivals to bring you the styles we’re loving, the trends gaining momentum, and the pieces you'll want to see before they sell out.
This week, while doing my daily dose of market research, I noticed a pattern among nearly every brand and retailer: bold colors are taking over. I tallied 30 items in bright red, cobalt blue, and the ever-popular butter yellow just on one website alone. I've curated a few of those finds below, along with neutrals to complement the trending colorways. This summer is clearly shaping up to be a colorful one, so here are the new arrivals from Free People, Nordstrom, NET-A-PORTER, and more that will help you create a more vibrant wardrobe.
J.Crew
Gwyneth Slip Dress
The exact slip dress pictured above.
J.Crew
Boyfriend Jersey Ballet-Sleeve Top in Stripe
More 3/4 length sleeves, please.
Free People
We the Free Start the Party Madras Halter Top
Now, this is a cute summer top.
Express
Linen-Blend High Waisted Wide Leg Cargo Trouser
I'd style the top above with these cargo pants.
Free People
Loren Apron Maxi Top
Free People is churning out one cute summer blouse after another.
AGOLDE
Blue Indra Denim Shorts
My favorite jorts of the season.
POLO RALPH LAUREN
Logo-Embroidered Checked Linen Shirt
This is very Americana.
AGOLDE
Laria Mid-Rise Wide-Leg Jeans
More colorful jeans please!
Banana Republic
Linen Popover Top
This gray tunic with red accessories would look sublime.
express
High Waisted Dusty Wash Relaxed Wide Leg Jeans
A good pair of baggy jeans for under $100.
Madewell
Ruffle A-Line Midi Dress in Stripe
The type of summer dress you can easily throw on with a pair of sandals.
Banana Republic
The Everyday Shirt in Cotton Poplin
This is about to be my summer office staple.
Express
High Waisted Light Wash Relaxed Straight Carpenter Jeans
Cargo and carpenter jeans are everywhere right now.
Reiss
Tipped Tie-Detail Midi Beach Dress
The perfect blank canvas for colorful accessories.
express
Original Best Loved Bra Cami
For the days when it's too hot to wear anything other than a spaghetti-strap tank top.
Banana Republic
4" Tencel™-Linen Short With Foldover Waistband
Linen shorts that don't feel boring.
Free People
Summer Staple Sandals
This color!
Madewell
The Mylie Ballet Flat
Madewell just transported me back to my surfer-girl phase circa 2008.
adidas Originals
Yellow Italia 60s Sneakers
For your sporty summer.
Adidas x Song for the Mute
Tokyo Sneakers
I like this understated version too.
rag & bone
Spire Woven Mary Jane Faux-Leather Flats
I already own three pairs of red flats, but what's one more?
ANCIENT GREEK SANDALS
Saionara Jelly PVC Flip Flops
The fashion set's choice for jelly flip-flops.
Adidas
Barreda Mary Jane Shoes
Alert! New-in Adidas styles!
Steve Madden
Trella Flip Flop
These polka-dot sandals were too cute not to include.
Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.