H&M Just Dropped a $25 Alt for The Row's and Toteme's Viral Flats
Now more than ever before, it can easily feel like new viral shoes come out every day. From see-through flats to sky-high stilettos, there's no shortage of options when it comes to buzzy footwear in 2024. When a shoe style comes along that somehow manages to feel of-the-moment and timeless enough to outlast the trend cycle, I can't stress enough how important it is to hop on board. The fads come and go, but classic shoes are forever, which is why the pointed-toe flats being released right now by The Row, Prada, and Toteme are garnering so much attention. They check off every box.
Even so, when a single pair of shoes will set you back hundreds of dollars, especially when it's a style that you maybe haven't considered wearing for a couple of years, it can be tricky to press purchase without easing into it a little bit. That's why I was so amped up to find out that H&M just dropped an affordable and in-stock pair of pointed-toe flats that would allow me to test-drive the silhouette before making a bigger investment. This way, I can confirm that the shape will mesh well with my existing wardrobe without having to dole out a significant chunk of my monthly shopping budget on a whim.
Below, shop the $25 H&M alt for Toteme's, The Row's, and Prada's viral pointed-toe flats. Just do me a favor and do it fast—H&M's footwear has a tendency to move faster than today's trend cycles.
Shop Toteme, The Row, and Prada pointed-toe flats:
Shop H&M's new $25 alt:
Shop more pointed-toe flats:
I swear some of my favorite shoes on the market right now are made by Steve Madden.
This T-strap silhouette is one of those aforementioned viral shoe styles in 2024.
There's no need to add embellishments when the shoes are this elegant and clean.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool Girl
Time to up your fashion game.
By Jennifer Camp Forbes
-
I'm High-Key Obsessed—Nordstrom Has the Best Basics, and They're on Sale
Top-tier basics ahead.
By Chichi Offor
-
Brace Yourself: 2025's Most Divisive Shoe Trend Has Arrived
You'll either love it or hate it.
By Anna LaPlaca
-
Not Flats and Not Heels—This In-Between Shoe Trend Is Just Right for Spring 2025
It's comfortable, too.
By Drew Elovitz
-
I Just Got Back From Europe, and Now, I Want to Shop These Trends From H&M, Nordstrom, and J.Crew
Think effortless elegance.
By Caitlin Burnett
-
I Never Thought I'd Wear This Weird Sneaker Trend, But I Can't Stop Getting Compliments on It
They're kooky in the best, most Miu Miu way.
By Tara Gonzalez
-
In 2026, Fashion People in Paris and NYC Will Still Be Wearing This High-Net-Worth Shoe Trend
Timeless.
By Eliza Huber
-
The Elegant Outfit Hailey and Zoë Pack for Every Destination, From London to NYC
No matter what.
By Eliza Huber