"Looks Like Money" Is My Fall Aesthetic—7 Elegant Colors I'm Wearing Nonstop
 
 
If elegance is your vibe this fall then you've come to the right place. One of the easiest ways to lean into a "rich" look this season is by adding a luxurious color to your outfit—and today I'm sharing 7 of-the-moment hues that unquestionably ooze a "looks like money" aesthetic. There's no shortage of the traditional golden palette of browns and glossy neutrals that we typically see during the fall season, but we're also seeing some unexpected shades, think understated classic navy along with dusty pinks, and decadent olive tones. Dark chocolate brown is of course back in full force this season—and we're not mad about it—it's the epitome of elegance.
Keep scrolling below to shop the most luxurious-looking color trends of fall 2025 and plenty of shopping picks that will give your look a rich look.
Dark Chocolate Brown
  
Dark chocolate brown is the It color of fall 2025, and the rich hue makes every outfit look more luxe. For an outfit that exudes elegance wear the color from head-to-toe.
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Rich Plum
  
Luxurious wine-inspired shades continue their dominance, but this fall we're particularly seeing decadent grape tones and rich plums take the spotlight. Whether you go satin pants or a textured sweater, the opulent purple undertone will add a sophisticated touch to your looks.
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Opulent Navy
  
Don't overlook navy this fall. Classy and elevated, the color is back in the fashion spotlight this season thanks to its presence on the runways, and proves to be the perfect color to take you from boardroom-to-bar. Swap our your black coat for a navy one, or for your next evening out sport a navy satin top or pair of pants. So chic.
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Sky Blue
  
Beautiful powder blue hues may be unexpected for fall, but designers such as Prada and Miu Miu made a strong case for the wispy color this season. The key is adding a pop of the subtle shade to your neutrals, browns, and burgundy hues—which will really make your outfit pop.
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Beautiful Beige
  
Beautiful neutral beige hues are a mainstay in our fall wardrobes, and are guaranteed to make your outfit look more expensive. Play with textures and shades of beige within your outfit to keep your look interesting and elegant.
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Deep Olive
  
This season's olive green hues get a slightly richer, darker treatment, making it an apt shade for the fall/winter season. Whether you go for a blazer, sweater, or coat, it's an incredibly versatile hue (that pairs great with blue or black jeans) and will provide an elegant vibe to your outfits.
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Dusty Pink
  
This season's pink hues are less saccharine and slightly more lived in. Unexpected and fresh—dusty pink hues made an appearance on the runways from Fendi to Chanel and will unquestionably add a soft, luxe touch to your outfits this season. Pair the hue with rich neutral colors such as charcoal gray and dark brown for a very fall 2025 look.
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Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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