Reformation's Spring Arrivals Are Here—27 Items That'll Sell Out by April
If I had to pick a season to associate with Reformation, it would be spring, hands down. Given the brand's roots as the go-to for all things linen and billowy, my answer shouldn't exactly come as a surprise. While Reformation's selection has ventured beyond those airy frocks it originally became known for in recent years, the warmer months remain its unofficial peak, which is probably why the new spring items that just dropped are some of the most elite I've spotted on Reformation.com in a while. It's the brand's season to shine, and it wasn't about to deliver anything less than perfection.
By now, I've properly scrolled through every new-in section on the site, from footwear to apparel, resulting in enough open tabs to cause my laptop to temporarily melt down. But don't fret. It got up and running again, and with a working system, I was able to drop in all of my most impressive Reformation finds for spring below. This way, you don't have to risk overwhelming your hard drive in order to get in on all of the chic new items that are currently just a few clicks away from being yours. Tip: Don't wait. In my experience, Reformation offerings this good don't usually last long.
This shade of gray was all over the spring/summer 2024 runways.
Hot-pant season is almost here.
This dress is a perfect alt for Kylie Jenner's Alaïa halter.
All things satin are having a moment in 2024.
This story was published at an earlier date and has since been updated.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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