My French Friend Swears By H&M's Expensive-Looking Basics—9 Staples She’s Currently Stocking Up On
From tailored trousers to timeless knits, these are the H&M staples that make outfits look polished.
I’d be lying if I said I don’t—rather impatiently—wait for H&M’s Studio collection to drop every single season. Why? Because it has an uncanny ability to capture the mood of the moment, feels leagues more elevated than the brand’s mainline offering, and yet remains accessible enough to fit neatly into a February budget. Alongside the headline Studio collection, H&M also releases Studio Essentials, a tightly curated edit of capsule wardrobe staples designed to slot seamlessly into everyday dressing. And this season, the offering feels unmistakably French.
From perfectly cut straight-leg jeans and sharply tailored trousers to shirts that fit just right and lightweight cashmere cardigans ideal for the transition into spring, there’s a certain je ne sais quoi running through the entire collection. Each piece feels as though it belongs on the quietly chic streets of Paris, understated, effortless and considered, so it's no surprise my most elegant French friend rely on H&M's elevated basics to look instantly chic all year round.
What ties it all together is a shared design language: clean lines, minimal detailing and a refined, ’90s-leaning sensibility that feels both timeless and current. It’s the kind of collection that doesn’t shout, but quietly elevates every outfit you build around it.Keep scrolling to shop the most French-coded H&M pieces worth adding to your wardrobe right now.
Shop The Best French H&M Pieces

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.