I'm a Shopping Director—These Are the 46 New Items I Think Are the Chicest Right Now


Shopping is my thing—ahem, as the shopping director here at Who What Wear. One of the key components of my role is editing the market to uncover special finds to share with you. And yes, I found a range of chic items on my latest exploration that will elevate any wardrobe given their modern and forward design qualities.
Keep scrolling to shop my latest list. I always gravitate toward beautiful accessories, so you’ll notice gorgeous picks from brands like Celine, Tiffany & Co., Louis Vuitton, Chanel, Coach, Balenciaga, J.Crew, and more. Yes, outerwear, denim, and knitwear are other key categories from labels like Banana Republic, Vince, Soft Goat, and Madewell. Anyway, enough chatting. Go on for the shopping.
Madewell's latest denim silhouette is already a favorite.
Jasmine Tookes wore this trench in the latest Banana Republic campaign.
This post was published at an earlier date and has since been updated.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)
And they're on sale right now on Amazon.
-
Here's My Amazon Prime Day Shopping List So You Don't Have to Do the Digging
All the items worth adding to your cart.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
-
Every Fashion Item I'm Already Eyeing for Fall 2025
It's never too early.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
-
I Just Spent 4 Hours at Spain's Biggest Zara—These Are the Items I Immediately Rushed to Buy
My credit card hates me.
-
I'm a Senior Fashion Editor—Meet the 36 Nordstrom Finds I'm Recommending to All My Fashion Friends
I've already heard from at least six satisfied customers.