I'm a Shopping Director—These Are the 46 New Items I Think Are the Chicest Right Now


Shopping is my thing—ahem, as the shopping director here at Who What Wear. One of the key components of my role is editing the market to uncover special finds to share with you. And yes, I found a range of chic items on my latest exploration that will elevate any wardrobe given their modern and forward design qualities.
Keep scrolling to shop my latest list. I always gravitate toward beautiful accessories, so you’ll notice gorgeous picks from brands like Celine, Tiffany & Co., Louis Vuitton, Chanel, Coach, Balenciaga, J.Crew, and more. Yes, outerwear, denim, and knitwear are other key categories from labels like Banana Republic, Vince, Soft Goat, and Madewell. Anyway, enough chatting. Go on for the shopping.
There's just nothing like the Tiffany HardWear collection.
Madewell's latest denim silhouette is already a favorite.
Canada Goose just launched its first-ever eyewear collection. The range is very cool.
I live in Golden Goose sneakers. This red pair is legit.
The modified rectangular shape is where it's at.
Jasmine Tookes wore this trench in the latest Banana Republic campaign.
This post was published at an earlier date and has since been updated.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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