I Scrolled Through Hundreds of Fall Arrivals to Find the 48 Most Noteworthy for You

Word around town is that most places are still experiencing 80-degree weather, but that won't stop me from purchasing a light layer or two. I am full steam ahead on fall shopping—how can I not be when every retailer's new arrivals page is littered with cashmere sweaters, trench coats, and suede accessories? The only way I can sort through what feels like thousands of products is to apply filters—color and price point, to be exact. What I'm sharing with you below is like a double-filtered version of my findings. I combed through the endless price points, colorways, and styles to bring you a pared-down version of my findings. Yes, there are still 48 products listed below, but I can promise you these are the most relevant for the season, according to me, a fashion editor. To give you a taste, I've found flannels from SSENSE, nylon jackets from Lululemon, and buttery suede bags from Coach. There is so much more to discover below, so keep scrolling.
Whenever I want to see what the hyper-trendy pieces are for a season, I check SSENSE first. This retailer is home to so many Gen Z and millennial-approved brands,including mainstream brands like Levi's® and The Row, and more niche editor favorites like Gimaguas and Flore Flore. I was most excited about SSENSE's denim and knitwear, but don't forget to scroll through the accessories too.
If the J.Crew renaissance continues in 2026, it's because of how much WWW editors purchase from thesite. Not a workday that goes by that I don't pass a colleague wearing at least one J.Crew piece. I'm partial to the retailer's signature cashmere styles in fun colorways, but its other apparel categories are too good to miss. Shop my favorite jackets, skirts, and accessories below.
The smartest thing I've ever done was hold onto my mom's Coach bags from the early aughts. They are some of my most prized possessions, but now it's time for me to return the favor to my future child and purchase a few new handbags from the designer's latest collection. I can't tell you which shape I love more: The oversize bucket styles or this luxe east-west shape (or the bowling bag!). Don't make me choose.
An apparel category I'm eager to re-up this season is activewear. I tend to stick to an all-black uniform of staples I've worn religiously for the last few years. But even these pieces need colorful companions, and Aerie has the plum and navy-blue pieces I've been searching for. They're dark in tone, so they feel flattering and wearable for everyday, but they still add a pop of color to my gym ensemble. Shop my favorites here.
Cool, edgy, andWestern-inspired is how I'd describe Michael Kors' latest arrivals. The apparel is versatile and basic enough for a capsule wardrobe, but the footwear and handbags are where you can get a bit playful. Hitting the perfect blend of timeless and on-trend, these are exactly the types of items fashion editors are shopping for.
Few Moda feels like an "if you know, you know" type of brand. You get the same quality and styles as more expensive brands on the market, but at a fraction of the price. So, as someone with champagne taste, but a reasonable budget, this site has quickly become one of my favorites. I love the knitwear and dresses, but there is so much more you need to see.
True story: I'm wearing a pair of black Lululemon leggings today that I got over a decade ago. If that's not proof of quality (and a personal sign that I deserve a new pair), I don't know what is. Lululemon's leggings and bra tops put them on the map, but lately, the brand's other apparel styles have been catching my eye. My shopping cart is filled with nylon jackets, rain gear, and even trousers that I could totally wear to the office. Discover them all below.
It seems as if everyone is training for the NYC marathon, and though I can't say I'm inspired join them, the hype has brought another brand back onto my radar. New Balance's lifestyle and running apparel falls at the intersection of sporty, functional, and stylish. I love the ribbed tops, fleece jackets, and even this very on-trend striped rugby shirt.
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