This Brand's Cult Dresses Sell Out Every Summer—5 Celebrity-Approved Styles Worth Knowing About
Lily James, Bella Hadid, Elsa Hosk and Daisy Edgar-Jones all agree—these are the Dôen dresses worth knowing about.
There are few brands that have mastered the art of the summer dress quite like Dôen. With its vintage-inspired silhouettes, delicate prints and unmistakably romantic sensibility, the California label has quietly become the name fashion people return to year after year whenever warm-weather dressing is on the agenda. Equal parts nostalgic and effortless, its dresses have that rare ability to feel both timeless and completely of the moment.
This summer, Dôen is once again dominating the wardrobes of some of the world's most stylish women. Lily James opted for the polka-dot Emerence dress for Wimbledon, Bella Hadid has propelled the Julia dress to cult status, and Daisy Edgar-Jones stepped out in the now sold-out Adelaide dress—a style that instantly shot to the top of wish lists everywhere.
What makes Dôen's dresses so enduring is their ability to feel simultaneously classic and current. Delicate prints, soft cottons, feminine details and easy silhouettes ensure they never date, yet each collection taps into exactly what stylish women want to wear each season. Whether you're looking for a wedding guest dress, a holiday hero or simply an elevated everyday style, keep scrolling to discover the Dôen dresses celebrities and fashion insiders can't stop wearing this summer.
Shop The Best Dôen Dresses
1. Lily James wearing the Dôen Emerence Dress
Lily wearing the Dôen Emerence dress.
Style Notes: The dress that earned Lily James' seal of approval at Wimbledon, the Emerence combines timeless polka dots with a softly draped silhouette that feels equal parts vintage and elegant.
2. Bella Hadid wearing the Dôen Julia dress
Bella wearing the Dôen Julia Dress.
Style Notes: The Julia dress has officially reached cult status thanks to Bella Hadid, with its romantic floral print, delicate neckline and flattering silhouette.
3. Daisy Edgar-Jones wearing the Dôen Adelaide dress
Daisy's wearing the sold out Dôen Adelaide dress.
Style Notes: Fresh from Daisy Edgar-Jones's holiday wardrobe, the Adelaide has quickly become one of Dôen's most coveted designs. Inspired by antique slip dresses, its intricate lace panels, airy organic cotton voile and silhouette capture the romantic, vintage aesthetic the brand is renowned for. Now sold out, scroll on to shop the closest alternative.
4. Camilla Morrone wearing the Dôen Costine dress
Camilla wearing the Dôen Costine dress.
Style Notes: Simple, understated and endlessly elegant, the Costine proves that minimal dresses can be just as impactful. The soft vanilla hue makes it the perfect canvas for woven accessories and gold jewellery.
5. Elsa Hosk wearing the Dôen Daphne dress
Elsa Hosk wearing the Dôen Daphne dress.
Style Notes: The Daphne's clean lines and relaxed silhouette give it an understated sophistication that feels unmistakably Dôen. It's one of those throw-on dresses you'll reach for on repeat throughout summer.
Shop More Dôen Dresses

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.