Not Animal Print, Not Florals—This Is the Comeback Trend It Girls Are Wearing This Summer
See how fashion people style it.
Every time the warm season swings back around, classic print trends rise in popularity again. Last year, animal prints, from leopard to zebra, and floral prints took over, and they even stuck around for fall. Now, a new print trend has entered the limelight, and it's not even close to either of the aforementioned patterns. Rather than the softness of florals or the playfulness of animal prints, this trend focuses solely on coolness. The trend in question? Camouflage.
Camo print has been around forever and was especially popular in the '90s and early aughts. Now, it's back, and it's even chicer than we remember. Style icons like Paloma Elsesser have been spotted wearing camo multiple times, and Bella Hadid recently posted on Instagram wearing a camo baseball cap. It's safe to say that it's officially a summer trend for the stylish kids. I compiled chic outfits that feature camo and discovered some of the most fashionable, high-quality camo-print items money can buy. Keep scrolling for outfit inspiration and to shop the trend.
Style Tip: Camo looks cutest in baby-tee form. Try styling yours with a pair of athletic pants.
Style Tip: Camo print looks coolest in cargo-pant form. Style yours with a leather jacket for fall.
Style Tip: Camo-print hats are the perfect neutral if you're into wearing bright colors.
Style Tip: Heels and camo do, in fact, pair gorgeously together.
Style Tip: A pop of red goes a long way when you pair it with camo print.
Style Tip: Keep your look simple to let your camo-print pants do the talking.
Kerane Marcellus is a New York-based writer. She joined the Who What Wear team in 2025 after writing for Essence Magazine and freelancing for a number of other arts and culture publications. Fashion is a form of expression that she encourages everyone to take part in. There is no right or wrong in getting dressed! When she's not writing, she's reading in the park or gallery hopping in the city.