As a fashion editor, I spend a lot of time, both on the clock and off, hunting through fashion retailers' websites. Scouring the high-street new-in sections is part of my morning routine, and before I set my alarm every night, I always make time for a final scroll of my favourite luxury brands, too. You might be able to guess most of my go-to sites, but I'd be surprised if Amazon came to mind.
After years of relying on Amazon to restock my beauty cabinet, pre-order the latest books that take my fancy and occasionally (read: often) buy a last-minute present, I found myself drawn to a selection of expensive-looking clothing buys. It shouldn't really come as a surprise, as Amazon stocks those premium-looking earrings and the dress all our editors swooned over back in July. With a mix of well-known and independent brands, there's some seriously elevated pieces to be found, if you know where to look.
Alongside the easy delivery and ability to stock up on groceries at the same time, the brand often has deals on its best items, as well as the bi-annual Prime Day deals (one of which is live right now). There are discounts on a range of seriously chic items, as well as simply great prices that are a bargain even at full price. But finding these Amazon clothing deals takes a lot of time and patience, so I'm doing the hard work for you. This is where the best Amazon clothing deals (with the Who What Wear stamp of approval) come together, in one concise edit.
Keep scrolling to find out more about the Amazon Prime Day sale running right now and shop the best clothing deals right now.
What Is Amazon Prime Day?
Amazon Prime Day is a two-day sale event exclusively for Amazon Prime members. The sales range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for an autumn reboot, home appliances (a couple of the team are in the process of moving, so look out for our recommendations), and more great bits and pieces in between.
When Is Amazon Prime Day 2024?
Amazon Prime Day is a bi-annual event that runs in July and October each year. We will let you know as soon as we find out the next dates.
How to Access Amazon Prime Day:
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).
When Does Amazon Prime Day 2024 End?
The event lasts for two days, and the next one is expected in July.
SHOP THE BEST AMAZON PRIME DAY CLOTHING DEALS:
I'm a big fan of the deep brown shade and suede-like finish, but this bag also comes in black, tan, and blue.
Nothing says autumn quite like a trench coat.
I saw a fashion person wear this and immediately added it to my basket.
A silky slip skirt is so versatile.
The hard part is choosing between the sleek brown or classic black.
Made from 100% pure silk.
Levi's is the brand to go to for excellent denim, and a pair of wide leg jeans will definitely be worn on repeat.
Boot season has arrived, and you'll soon find yourself wearing these on repeat.
Sekonda is known for high quality watches at very reasonable prices.
An affordable take on a cosy, sculpting dress.
This whole set screams cosy autumn days.
So many of our editors have these in their jewellery collection.
Bring a polished finish to every look.
The draping on this pair is just so good.
The fluted sleeves add to the elevated feel of this dress.
You'll find chic sunglasses in my outfit builds all year round.
I can't believe this is under £35.
This easy to style knit also comes in navy, cream and black.
My loafers have already been working hard this season.
With tailoring, skirts or even jeans, if you're looking for a versatile denim shirt, look no further than Levi's.
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If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This YearThe sale ends today.
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Last Call: These 5 Amazon Prime Deals Are the Best of the BestIt's your last chance to get these amazing styles for less.
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These Are the Sporty Basics Fashion People Wear for Summer—and They're All on Sale for Amazon Prime DayDiscounted until tomorrow.
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No Joke: Kate Middleton's Favorite Sneaker Brand Is on Sale for Amazon Prime DayThese shoes are bound to sell out.
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Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)And they're on sale right now on Amazon.
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If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025Refresh your shoe closet for les
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I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My AttentionChic, practical, and affordable.
