18 Chic Amazon Fashion Buys I'm Especially Proud Of

published 20 September 2024

As a fashion editor, I spend a lot of time, both on the clock and off, hunting through fashion retailers' websites. Scouring the high-street new-in sections is part of my morning routine, and before I set my alarm every night, I always make time for a final scroll of my favourite luxury brands, too. You might be able to guess most of my go-to sites, but I'd be surprised if Amazon came to mind.

After years of relying on Amazon to restock my beauty cabinet, pre-order the latest books that take my fancy and occasionally (read: often) buy a last-minute present, I found myself drawn to a selection of expensive-looking clothing buys. It shouldn't really come as a surprise, as Amazon stocks those premium-looking earrings and the dress all our editors swooned over back in July. With a mix of well-known and independent brands, there's some seriously elevated pieces to be found, if you know where to look.

Alongside the easy delivery and ability to stock up on groceries at the same time, the brand often has deals on its best items, as well as the bi-annual Prime Day deals (one of which is coming in just a few weeks—more on that below). There are discounts on a range of seriously chic items, as well as simply great prices that are a bargain even at full price. But finding these Amazon clothing deals takes a lot of time and patience, so I'm doing the hard work for you. This is where the best Amazon clothing deals (with the Who What Wear stamp of approval) come together, in one concise edit.

Keep scrolling to find out more about Amazon's next Prime Big Deals Day and shop the best clothing deals right now.

What Is Amazon Prime Big Deals Day?

Amazon Prime Big Deals Day is a two-day sale event exclusively for Amazon Prime members. The sales range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for an autumn reboot, home appliances (a couple of the team are in the process of moving, so look out for our recommendations), and more great bits and pieces in between.

When Is Amazon Prime Day 2024?

The next big Amazon sale is Amazon Big Deals Day, with sales running from 8–9 October 2024.

How to Access Amazon Prime Big Deals Day:

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).

When Does Amazon Prime Big Deals Day 2024 End?

The event lasts two days, and the next one will end at midnight on 9 October 2024.

SHOP THE BEST AMAZON PRIME DAY CLOTHING DEALS:

Felcia

Long Denim Vest

I saw a fashion person wear this and immediately added it to my basket.

Comefohome

Black Skirt

A silky slip skirt is so versatile.

ACUYE

Leather Tote Bag

It may not be discounted, but this bag looks so high-end that the price is still a deal.

FAIRZ

Patch Pocket Cardigan

Bring a polished finish to every look.

ONLY

Women's Onlhope Ex Hw Wide Dnm

Wide-leg denim is a modern staple.

PEKMAR

Cardigan

This cardigan looks oh-so premium.

Rocket Dog

Stanley Knee High Boot

Boot season has arrived, and you'll soon find yourself wearing these on repeat.

SHAPERX

Soft Lounge Slip Dress

An affordable take on a cosy, sculpting dress.

FUNTE

2 Pairs Chunky Gold Sliver Hoop Earrings

So many of our editors have these in their jewellery collection.

Saklifuo

Overcoat

Ready your wardrobe for autumn with a hard-working trench coat.

The Drop

Brigitte Chunky Button-Front Pocket Ribbed Cardigan

This whole set screams cosy autumn days.

Bollrllr

High-Waisted Wide-Leg Pants

The draping on this pair is just so good.

Enafad

Round Vintage Sunglasses

You'll find chic sunglasses in my outfit builds all year round.

Glkaend

Faux Shearing Moto Bomber Jacket

I can't believe this is under £50.

Bollrllr

Patchwork Cable Knit Turtleneck Pullover

The mix of colours and knit techniques feels so elevated.

LONDO

Handmade Genuine Leather Tote Bag

There's no time like the present to upgrade your work bag.

GRACE KARIN

Black Dress

A dress you'll restyle for every season.

RUIBBWAN

Women Striped Wide Leg Lounge Pants

I'm very into playful printed trousers, and this pair comes in at under £10!

Explore More:

Amazon Amazon Prime Day

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.