The 29 Most-Wanted Luxury Buys of Summer 2024, Period

a collage of influencers and a runway model wearing popular designer items for summer 2024
(Image credit: @emilisindlev; Launchmetrics Spotlight/Carven; @sandrashehab)

Rejoice: The spring/summer 2024 collections are beginning to land in stores, and there's so much to discuss. Now that the summer looks are making their way into our carts and even onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway will translate into a practical item worthy of our already-maxed-out closets.

We may have dissected the runways months ago, but now, we're actually observing which items are becoming popular and buzzy IRL, and we're pleased to say that there are a number of pieces that have managed to break through as *the* ones to know. Whether it's the pretty organza skirt from Carven's breakout spring runway, the Miu Miu x New Balance sneakers that are dominating our social feeds, or the new Bottega Veneta bag that was an icon of 1980s cinema, the most buzzed-about luxury items are set to define the summer, if not 2024 as a whole.

Here, we've put together our master list of the 29 pieces that are making their mark on style right now. These are unquestionably the items that have everyone talking.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.