Blue Jeans Will Never Be Out, But This Fresh Colour Is Very Much In

Whilst so many compelling trends have cropped up over the past few months, if I had to select a favourite I'd definitely point you towards the grey colour trend. Rather than a particular items or new-season buy, this new trend has the potential for real longevity. Bringing a soft and calm energy to an outfit, a light grey layer has become my favourite way to add some depth to a day-to-day look.
Looking to expand my collection in new favourite colour I'm on this hunt this season for the perfect pair of grey jeans. With a naturally deep hue that offers a little more brightness than a classic black pair, grey jeans are a wearable neutral that can invigorate your denim collection.
Whilst I'll always have a soft spot for my favourite blue jeans, this cool-toned neutral allows for styling options that my blue jeans never could. Wearing well with light peaches, rich burgundies and soft blues, grey jeans will also style just as well with blacks, whites and navys as their blue counter parts.
I'm not the only one backing the trend this season. The AW23 runways were saturated in the shade, and everywhere I look the style set are crafting chic tonal looks. Now, up and down the high street and across designer retailers the new denim trend has become one of the season's favourites.
From Reformations washed grey pair, to Agolde's criss-cross button style, read on to discover our edit of the best grey jeans available to buy now.
SHOP OUR EDIT OF THE BEST GREY JEANS
Lead Image: @smythsisters

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
-
Digging Through Zara Is Not For The Faint Of Heart—Skip The Work & Check Out These 42 New Styles
The perfect fall transitional weather finds.
-
The Brown Edit: 14 Perfectly Neutral Makeup Staples I Use Over and Over Again as a Celebrity Makeup Artist
Because iconic brown formulas are the backbone of any great makeup collection.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
All of the Coolest People I Follow Just Bought Into This New Fall Denim Shape
No, it's not barrel, wide leg, or bootcut.
-
This Just In: The Denim Wash That's About to Dominate Every Cool Outfit This Fall
Will you love it or hate it?
-
This Classic Shoe Is Every Parisian's Secret to Making Jeans Look Elevated in Fall
And you probably already own it.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.
-
Summer or Fall, This Is the Casual But Elegant Flat-Shoe Trend That Always Looks Good With Jeans
As seen on Jennifer Aniston.
-
Spotted on Zoë Kravitz on a Stroll With Harry Styles: Fall 2025's It-Girl Denim Trend
Their style is already in sync.
-
The Numbers Don't Lie: This Is the Only Denim Trend More Popular Than Baggy Jeans Right Now
According to data.