Does the name Fashion Nova ring a bell to you? If not, you may be surprised to learn that the fast-fashion brand is taking over social media. Instagram influencers have become a key marketing tool for major brands from Zara to Louis Vuitton, but coming in above everyone in terms of influencer engagement is Fashion Nova.
According to the analytics website InfluencerDB, Fashion Nova has the highest earned market value, meaning the brand brings in the highest revenue based on social influence. InfluencerDB revealed to Business of Fashion that Fashion Nova made over $125 million just from social influence since the start of 2018, while Zara brought in just $59 million.
While Fashion Nova is a relatively new brand, it earned buzz earlier this year when Cardi B announced that she would collaborate with the brand. So what is this social-dominating brand all about? Get a feel for the brand below!