I'm a Fashion Editor—These Are the Most Epic Finds From Amazon Prime Day

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(Image credit: @fakerstrom)

Amazon Prime Day has officially arrived, and with it come some of the best sale prices of the year. As a fashion editor, I had a chance to sift through the sales before they actually started, so I zeroed in on the best-of-the-best shopping finds for you to know about the moment the sale launches. Here's what to know: Amazon Prime Day will last for 48 hours from July 12 to 13 for Prime members with major markdowns across the site. So what are the finds sitting in my shopping cart?

I personally love to stock up on great staples, from jeans and button-downs to workout clothing and beauty product favorites, so you will find plenty of those here. I always look for brands that get the most wear in my closet, including Levi's, Ray-Ban, and New Balance. Ahead are the 29 fashion editor–approved Amazon Prime Day shopping finds I want you to know about.

Next Up: 7 Major Shoe Trends That Will Be Everywhere This Fall

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.