Amazon Prime Day has officially arrived, and with it come some of the best sale prices of the year. As a fashion editor, I had a chance to sift through the sales before they actually started, so I zeroed in on the best-of-the-best shopping finds for you to know about the moment the sale launches. Here's what to know: Amazon Prime Day will last for 48 hours from July 12 to 13 for Prime members with major markdowns across the site. So what are the finds sitting in my shopping cart?
I personally love to stock up on great staples, from jeans and button-downs to workout clothing and beauty product favorites, so you will find plenty of those here. I always look for brands that get the most wear in my closet, including Levi's, Ray-Ban, and New Balance. Ahead are the 29 fashion editor–approved Amazon Prime Day shopping finds I want you to know about.
The perfect piece to pack for a vacation.
Classics.
Don't sleep on this sale find.
The holy-grail moisturizer.
I can't quit my button-down obsession.
I wear Levi's more than any other jeans in my closet.
Now is the time to stock up on gym staples.
A great staple.
It's never too early to start thinking about fall pieces.
I can't get over this color.
Low-rise jeans are the moment.
Calvin Klein's underwear is simply iconic.
How good is this heel shape?
Optimal weekend attire.
Hands down the best concealer in existence.
I recently ordered this shirt and can't recommend it enough.
What all the cool fashion people are wearing.
Found your new everyday bra.
Relaxed blazers are a key buy.
I can't imagine a cooler pair of optical glasses.
501s will always be in style.
Yep, another great pair of Levi's for you.
To pair with the jeans above.
For the softest skin possible.
To pair with tailored trousers.
A summer staple.
For an instant glow.
Just add tube socks.
An easy closet staple.
Next Up: 7 Major Shoe Trends That Will Be Everywhere This Fall
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This YearThe sale ends today.
-
Last Call: These 5 Amazon Prime Deals Are the Best of the BestIt's your last chance to get these amazing styles for less.
-
These Are the Sporty Basics Fashion People Wear for Summer—and They're All on Sale for Amazon Prime DayDiscounted until tomorrow.
-
No Joke: Kate Middleton's Favorite Sneaker Brand Is on Sale for Amazon Prime DayThese shoes are bound to sell out.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)And they're on sale right now on Amazon.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My AttentionChic, practical, and affordable.
