Fall's New It Bag Is a Welcome Change for Anyone Who's Over Y2K Everything

There's a new It bag in town, and it's quite literally the antithesis of the Y2K-inspired It bags that were so popular the first half of this year, and we have the receipts. The RealReal just released its annual Luxury Resale Report for 2022, and it's certainly telling. Being one of the most popular luxury resale companies in the game, The RealReal knows everything about what people are really shopping for right now, so you can trust its intel.

I highly recommend perusing the entire report, but one of the tidbits that stood out to me was that the Gucci Blondie Bag was named the "It-Bag Comeback." The recently revived bag was first released in 1971, and it gives '70s glamour in spades with its chain strap (although, some versions feature long leather straps), gilded logo, and slim profile. It's quite the opposite of the aforementioned early 2000s–inspired It bags of 2022, but those are still highly coveted as well. (The RealReal named Balenciaga's Cagole bag as the "Most Obsessed and Wait-Listed" bag of the year.)

Given the recent buzz I've been hearing about the Gucci Blondie bag and how often I've spotted it on Instagram as of late, and now The RealReal's reinforcement, I'm convinced that this is the bag everyone will want to get their hands on this fall. (Not only that, but also just a few of the celebrities who have carried it include Anne Hathaway, Elle Fanning, and Alexa Chung.) Scroll to shop them for yourself if you're ready to splurge.


(Image credit: @luciacuesta_)


(Image credit: @maria_bernad)


(Image credit: @slipintostyle)


(Image credit: @oumaymaboumeshouli)

Shop the Gucci Blondie Bag

Next up, shop eight newer designer bags we're starting to see everywhere.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.