This New $24 Bra Guarantees No Pinching and All-Day Comfort

By now you should be familiar with Everlane, the celeb-approved eco-friendly brand we’ve been supporting since its launch in 2010. The San Francisco–based brand is known for its quality basics like this $16 tee, its assortment of affordable cashmere, well-crafted leather goods (my current favorite is this work bag I recently purchased as an upgrade from my cloth tote), and more. To add to the list of categories offered, the brand debuted undergarments last March with a focus on comfortable underwear, and today the SF team introduces its the latest collection of undergarments with two new bralette styles. The $24 bras are available in five colors and guarantee “no pinching and no pushing.”

While I haven’t yet tried the thoughtfully designed bra, by the looks of it (via Instagram and Everlane’s site), the piece looks to hold true to its comfort claim. It features adjustability at the underarm band and shoulder straps and is made of double-layered “super-soft” Supima cotton, which makes for a great all-day, everyday bra option. The only difference between the two bralette styles is that the triangle version dips a bit lower for a perfect plunging silhouette. See Everlane’s new bralettes below and add the wardrobe essentials to your lingerie collection for only $24.

The Bralette

The Triangle Bralette