When Carrie Bradshaw declared that shopping is her cardio, I felt it on a visceral level. Sure, most of the shopping I do doesn't involve entering an IRL store and happens to be online, but I think the idea still applies. The rabbit hole of scrolling, the excitement at the sight of a great find, the adrenaline rush of hitting "add to cart"—it may not be traditional cardio, but I'd say it gets my heartbeat up.
As someone who shops online quite a lot (it is my job, after all), I sometimes feel like I've seen it all. When you review thousands of items a day, it takes a lot for one to really stand out. But that's just what the below 29 pieces have done. They've managed to impress me, a picky fashion editor, for one reason or another. Maybe it's a fresh take on a current trend, a stunning colorway, or an expensive-looking silhouette. Either way, the items in this edit are what I'm calling hidden gems. It would take you hours of scrolling to find them, but in my experience, it was well worth the effort. Consider this my short list of the coolest things I've seen in the past few weeks.
Just wow.
Crafty yet so elevated.
These aren't all that hidden since I've been telling everyone I know about them.
My kind of summer suiting.
It's not a want. It's a need.
This is so chic and for what.
Asymmetrical straps just get me.
The kind of relatively basic top you'll end up wearing over and over.
I mean…
I can't get over how expensive this looks.
Selfishly, I didn't want to share this epic sale find, but you're welcome.
Into it.
A Zara find like this is probably already on your radar, but it's worth highlighting again.
Who wants to party?
This color seriously has a grip on me.
These are already creating buzz in our Slack channel.
Now that's how you mix metals.
You can't tell me this isn't a vintage find from the 1950s.
I'm a sucker for a good tailored vest.
My colleague Sierra told me about this Amazon find, and I'm obsessed.
Beloved sustainable loungewear brand Pangaia just so happens to have made the perfect black blazer, and I'd be remiss not to share.
How—and I repeat, how—is this stunning skirt under $100?
Major It shoe potential.
Not a regular dad. A cool dad.
I'm deeply obsessed.
Predicting this won't be in stock for very long.
The perfect summer top, if you ask me.
I've had my eye on this cool knit bag since seeing it on my friend Juliana.
Incredibly chic.
Up next, I made a list of the best bikinis on Amazon right now (you're welcome).
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This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the StandoutsAn extra 20% off? Yes, please.
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The 30 Items That Will Define Style in Summer 2025Gotta catch 'em all.
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3 Aesthetic Pairings to Try If Your Wardrobe's Starting to Feel StaleFoolproof solutions.
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27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool GirlYou'll wear these on heavy rotation.
