29 Hidden Gems You'd Only Know About If You Scrolled for Hours
When Carrie Bradshaw declared that shopping is her cardio, I felt it on a visceral level. Sure, most of the shopping I do doesn't involve entering an IRL store and happens to be online, but I think the idea still applies. The rabbit hole of scrolling, the excitement at the sight of a great find, the adrenaline rush of hitting "add to cart"—it may not be traditional cardio, but I'd say it gets my heartbeat up.
As someone who shops online quite a lot (it is my job, after all), I sometimes feel like I've seen it all. When you review thousands of items a day, it takes a lot for one to really stand out. But that's just what the below 29 pieces have done. They've managed to impress me, a picky fashion editor, for one reason or another. Maybe it's a fresh take on a current trend, a stunning colorway, or an expensive-looking silhouette. Either way, the items in this edit are what I'm calling hidden gems. It would take you hours of scrolling to find them, but in my experience, it was well worth the effort. Consider this my short list of the coolest things I've seen in the past few weeks.
These aren't all that hidden since I've been telling everyone I know about them.
The kind of relatively basic top you'll end up wearing over and over.
Selfishly, I didn't want to share this epic sale find, but you're welcome.
A Zara find like this is probably already on your radar, but it's worth highlighting again.
You can't tell me this isn't a vintage find from the 1950s.
My colleague Sierra told me about this Amazon find, and I'm obsessed.
Beloved sustainable loungewear brand Pangaia just so happens to have made the perfect black blazer, and I'd be remiss not to share.
How—and I repeat, how—is this stunning skirt under $100?
Predicting this won't be in stock for very long.
I've had my eye on this cool knit bag since seeing it on my friend Juliana.
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