29 Hidden Gems You'd Only Know About If You Scrolled for Hours
When Carrie Bradshaw declared that shopping is her cardio, I felt it on a visceral level. Sure, most of the shopping I do doesn't involve entering an IRL store and happens to be online, but I think the idea still applies. The rabbit hole of scrolling, the excitement at the sight of a great find, the adrenaline rush of hitting "add to cart"—it may not be traditional cardio, but I'd say it gets my heartbeat up.
As someone who shops online quite a lot (it is my job, after all), I sometimes feel like I've seen it all. When you review thousands of items a day, it takes a lot for one to really stand out. But that's just what the below 29 pieces have done. They've managed to impress me, a picky fashion editor, for one reason or another. Maybe it's a fresh take on a current trend, a stunning colorway, or an expensive-looking silhouette. Either way, the items in this edit are what I'm calling hidden gems. It would take you hours of scrolling to find them, but in my experience, it was well worth the effort. Consider this my short list of the coolest things I've seen in the past few weeks.
These aren't all that hidden since I've been telling everyone I know about them.
The kind of relatively basic top you'll end up wearing over and over.
Selfishly, I didn't want to share this epic sale find, but you're welcome.
A Zara find like this is probably already on your radar, but it's worth highlighting again.
Beloved sustainable loungewear brand Pangaia just so happens to have made the perfect black blazer, and I'd be remiss not to share.
How—and I repeat, how—is this stunning skirt under $100?
I've had my eye on this cool knit bag since seeing it on my friend Juliana.
Up next, I made a list of the best bikinis on Amazon right now (you're welcome).
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
-
31 Finds From Abercrombie That Give "I Shop at The Row" Energy
When did the brand get so chic?
By Nikki Chwatt
-
Everything We Tried and Loved From Laura Harrier's Reformation Collab
Plus, listen to Harrier on the Who What Wear Podcast.
By Eliza Huber
-
Trust Me—These 10 Zara Items Will Go Viral and Sell Out by August 1
My predictions are never wrong.
By Eliza Huber
-
These 30 Chic Pieces From the Nordstrom Anniversary Sale Make Any Outfit Instantly Look Expensive
Luxe vibes right this way.
By Jennifer Camp Forbes
-
If a Stylish Italian Woman Shopped the Nordstrom Anniversary Sale, These 30 Chic Pieces Would Catch Her Eye
These are bound to sell out.
By Jennifer Camp Forbes
-
Fashion PSA: The Chicest Cashmere Sale Is Happening at J.Crew Right Now
Drop everything.
By Jennifer Camp Forbes
-
The 33 Best Under-$1K Designer Finds From Mytheresa, Net-a-Porter, and Saks
Stunning options abound.
By Allyson Payer
-
I Tried On 30+ of Nordstrom's Anniversary Sale Items—These 17 Were the Winners
Haul incoming.
By Nikki Chwatt