This Brand Outlet Has So Many Hidden Gems— We’ve Found 27 of the Best

Sponsor Content Created With eBay

Long time readers of Who What Wear UK, may remember us reporting on the launch of eBay’s new Brand Outlet back in September last year. By the looks of the stats for that article, you enjoyed discovering this new way to find some of the most popular brands for less, as much as we did. But, if you haven’t caught up— fret not, there’s no time like the present and we’re here to refresh your memory. 

eBay has long been one of our go-to destinations for discovering pre-loved and vintage gems in the world of fashion, but now, amongst the pristine Laura Ashley dresses and one-of-a-kind suede jackets, sits the site’s Brand Outlet – a destination for new fashion from the UK’s favourite brands without the heavy price tags. If you’re reading this, we’re going to presume you’re *quite* into your fashion, and also, like many of us right now, *quite* into finding those pieces currently on your wish list for less, and so this relatively new facet of the online marketplace is definitely something you should be interested in. 

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(Image credit: Style Stalker)

Since launching the Brand Outlet has only grown, now with up to 70% off 175 brands. From everyday favourites like Dorothy Perkins to high end labels like Acne Studios and everything in between. The hardest bit about it is finding the time to scroll through the huge offering, so we’ve done that for you, and come across 30 of the very best finds on there that you won’t want to miss. 

When it comes to discounted pieces, our advice is always to stick to the classics— pretty throw-on dresses you’ll wear for upcoming weddings as much as weekend walks, Birkenstock Arizona sandals and basket bags, for example. But it’s also good to keep your eye out for trend-led pieces set to be big for the upcoming season, like chunky loafers, sporty ‘Dad’ trainers and track sole boots which seem to be going nowhere soon. 

So, keep scrolling to start shopping our edit of the best clothing and accessories on eBay’s Brand Outlet right now... 

Shop Our Edit: 

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.