I'm a Miami-Based Haircare Founder—Here Are My Secrets for Strong, Silky Hair

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(Image credit: Original illustration by Mira Thekdi)

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go 'round.

Hair is a very personal thing. It’s a form of self-expression and personal style, and a good hair day can give you a boost when you’re feeling self-conscious. Ever since I was young, I’ve found confidence in my thick, blonde hair, even when I was insecure about my skin. Believe it or not, Dianna Cohen, the founder of clean haircare brand Crown Affair, had this same experience. "I took so much pride in taking care of my hair—it was my armor to my acne,” she recalls. "It was a source of self-assurance and something I’ve cared for daily since I was young.”

Now, Cohen has been working in the beauty and fashion industry for over 10 years, first as an editorial producer at beauty website Into the Gloss. Throughout her career, friends, colleagues, and even strangers have constantly asked her about her haircare routine. (Take one look at her luscious locks and you’ll see why.) And at a time when clean beauty was booming, Cohen noticed there was a major gap in the haircare market. There weren’t any luxurious formulas made with the clean ingredients she needed and the sleek packaging she wanted, so she decided to create them herself. And in 2019, Crown Affair was born, inspiring people around the globe to actually enjoy their haircare routines.

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(Image credit: @diannacohen)

"Our mission is to shift the mindset around how you care for your hair,” Cohen says with a smile. "Wash day isn’t a chore—it’s something you look forward to.” Crown Affair has an array of products to help you achieve any hair goal whether you’re growing your mane long and strong, quenching your bleached locks (ahem, me), taming frizz in a dry climate, or keeping your hair voluminous in a humid environment like Miami, where Cohen lives. What’s her ride-or-die hair product for tropical climates? The Dry Shampoo ($36), which is made with an innovative powder formula. "It smells incredible and leaves my hair silky and refreshed without clogging my hair follicles,” she says. Check out all 20 of her beauty favorites below—they do not disappoint.

Her Coveted Haircare Routine

Skincare and Makeup Essentials

Self-Care and Wellness Picks

Up next: Drugstore Beauty Is My Kryptonite—Here's What I'm Loving (Plus Some Luxe Faves)

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.