23 Cute Swimsuits From Target to Buy ASAP

last updated 16 January 2020

Recently, I was scrolling through Target’s website (because who doesn’t) and found myself pleasantly surprised at how many incredibly cute and expensive-looking swimsuits there were. Yes, Target is known for quick and affordable finds, but I had no idea that it was also known for extremely cute swimwear. Touché, Target, touché. But wait just a minute—there’s a catch. Unfortunately, there are currently over 50 pages of swimwear to sift through on the site, and ain’t nobody got time for that.

Hi! This is where I come in. Since this particular product section is not only extremely timely with the peak of summer quickly approaching, and since I apparently have a lot of time on my hands, I decided to click and scroll my way through every single product page on Target. You can thank me later, but for now, enjoy the fruits of my labor resulting in 23 of the cutest swimsuits currently available at Target.

Xhilaration

Ribbed Button Front Bralette Bikini Top

Shop the matching Ribbed Button Front High Waist Bikini Bottom ($18).
Is this not the cutest red bikini you've ever seen?

Kona Sol

Smocked Bandeau One Piece Swimsuit

Wear this as a swimsuit or as a top.

Xhilaration

Ribbed Bralette Bikini Top

Shop the matching Ribbed Cheeky High Leg High Waist Bikini Bottom ($18).
The ribbing on this makes it extra comfortable.

Xhilaration

Ribbed Snap Front One Piece Swimsuit

Buttoned-up and ready for a day in the sun.

Xhilaration

Square Neck Bralette Bikini Top

Shop the matching High Waist Bikini Bottom ($18).
Instagram isn't ready for the photo you're about to post in this.

Kona Sol

Square Neck Strappy Back One Piece Swimsuit

Slime green + polka dots = the perfect one piece.

Xhilaration

Tortoise Ring Rib-Knit Bralette Bikini Top

Shop the matching Knit High Leg High Waist Bikini Bottom ($18).
Calling all brides: We found your honeymoon swimsuit.

Xhilaration

One Shoulder Bralette Bikini Top

Shop the matching High Leg Scoop Bikini Bottom ($15).
Introducing one of the biggest swimsuit trends of the summer.

Sea Angel

Tie Shoulder One Piece Swimsuit

These shoulder ties make for just the right amount of flair.

Shade & Shore

Cabana Light Lift Ribbed Texture Bikini Top

Shop the matching Beach High Waist Ribbed Texture Belted Bikini Bottom ($23).
Belted swimwear is basically all we can think about this season.

Xhilaration

Tie Dye Scoop Back One Piece Swimsuit

Major summer camp vibes going on.

Xhilaration

Ruffle Bandeau Bikini Top

Shop the matching High Leg High Waist Bikini Bottom ($18). If you're still looking for a bikini for July 4, look no further.

Shade & Shore

Ribbed Button Side One Piece Swimsuit

A LBS (little black swimsuit) with a twist.

Sea Angel

High Neck One Piece Swimsuit

Retro in all the right ways.

Sunn Lab

Grommet Bandeau One Piece Swimsuit

Pair this with a white linen midi skirt and strappy sandals and you've got yourself an ideal beach-to-lunch outfit.

Beach Betty by Miracle Brands

Slimming Control High Neck Bikini Swim Top

Shop the matching Slimming Control High Waist Bikini Swim Bottom ($35).
Perfectly sporty.

Sunn Lab

Underwire Bikini Top

Shop the matching High Leg Mid-Rise Bikini Bottom ($25).
This underwire bikini top trend is quickly taking over.

Xhilaration

One Piece Swimsuits

Because one can never own too much leopard print.

Xhilaration

Tie Front Cap Sleeve Bralette Bikini Top

Shop the matching High Waist Bikini Bottom ($20).
Flutter sleeves protect from the sun and make you look 10 times more elegant.

Xhilaration

Smocked Tube Bandeau Bikini Top

Shop matching Hipster Bikini Bottom ($15).
Smocking will hug your curves in all the right places.

Sea Angel

Scoop One Piece Swimsuit

You can never go wrong with a simple striped swimsuit.

Shade & Shore

Textured Stripe Bralette Bikini Top

Shop the matching Textured Stripe High Leg High Waist Bikini Bottom ($20).
No really, we mean it.

Xhilaration

Ribbed Square Neck Scoop Side One Piece Swimsuit

The perfect summertime hue.
Next up, shop my personal favorite 13 swimsuits.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.