Cupcakes and Cashmere's Emily Schuman Is Launching a Clothing Line!

last updated 22 June 2015

Get ready—Emily Schuman of Cupcakes and Cashmere is turning her wildly popular blog into a clothing line! That's right. She just announced her new collection, available at Nordstrom and Shopbop on July 6. Inspired by three locations—Los Angeles, San Francisco, and Malibu—the offering features easy pieces you can mix and match with just about everything else in your closet. And the best part? Everything is under $180.

Check out a glimpse of the line here, or keep scrolling to check out a few of our favourite snaps. So exciting!

Will you shop the line? Sound off in the comments below! And in the meantime, don't forget to shop what's available at Nordstrom and Shopbop now.

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Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.