Get ready—Emily Schuman of Cupcakes and Cashmere is turning her wildly popular blog into a clothing line! That's right. She just announced her new collection, available at Nordstrom and Shopbop on July 6. Inspired by three locations—Los Angeles, San Francisco, and Malibu—the offering features easy pieces you can mix and match with just about everything else in your closet. And the best part? Everything is under $180.
Check out a glimpse of the line here, or keep scrolling to check out a few of our favourite snaps. So exciting!
Will you shop the line? Sound off in the comments below! And in the meantime, don't forget to shop what's available at Nordstrom and Shopbop now.
-
I've Worked in Fashion for 15 Years—Here's What I Actually Wear Every DayTrends come and go, but my everyday wardrobe is made of pieces that feel like me.
-
I've Been a Celeb Aesthetician for 40 Years—How I Prep My Clients for the Red CarpetSabrina Carpenter and Phoebe Dynevor's aesthetician, Joanna Czech, shares her must-haves.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025Everything is under $100.
-
Shopbop Lovers to the Front—These 40 Styles Are Going to Be Huge This FallGive your wardrobe a fall facelift.
-
I'm a Former Nordstrom Buyer—These Are the 8 Fall Trends I Care About, PeriodFrom an It jacket silhouette to a cool denim cut.
-
All of My Friends and I Shop at Shopbop—These 33 New Fall Items Are the StandoutsGorgeous knits, cool sneakers, chic jackets, and more.
-
Minimalism With a Side of Trend-Forward Chicness Is My Fall Vibe—These 32 Nordstrom Items Will Elevate a ClosetChic. Period.
-
If Looking Stylish Is the Goal, These Affordable Nordstrom Fall Items Are ItExpensive-looking jackets, sweaters, and more.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds From Nordstrom, Zara, and H&MDid I mention they're under $250?
-
I Live in Murray Hill—Here Are the 8 Places I Like to Shop for a Fashionable Fall ClosetStylish sweaters and suedes ahead.
