If You Invest In One Summer Dress This Year, Make It This One From COS
Let's talk about dresses (and frankly, we don't enough). A good dress is a great investment, and whether you're looking for an easy "throw-on-and-go" or are dressing to the nines (pun very much intended), a dress is the instant outfit that rises to any occasion. From floaty maxis to playful minis, find the perfect, versatile style and you’ll wear it on rotation from spring until the cooler days of autumn, and then again the following year. So, with the dresses' cost per wear and versatility in mind, it’s often worth spending a little more on one you'll really love that has long-lasting quality, and we just found the high-street one so good it ticks every single one of our boxes.
We already know COS are specialists in understated design and premium quality, but their latest jersey dress got us so excited that it dominated the Who What Wear group chat. Comfortable, easy to style, and universally flattering, this romantic smocked dress is about to be huge this summer, we just know it.
After the last few years have belonged to Sleeper's brand of puff-sleeved square-neckline dresses, it's exciting to see a high-street contender step up to the plate with the kind of quality to challenge the original. Whether you pair it with a strappy sandal or a chunky Birkenstock, this is the kind of effortless dress that always looks elegant, there’s no doubt that the shirred style provides the perfect outfit for spring days and summer evenings. And at under £90, it's pretty reasonably priced too, especially compared to some designer numbers.
To see and shop the dress that our editors are adding to their baskets now, keep scrolling. You'll find the in-demand dress in both the dark navy and white colourways, and be able to shop some more of our favourite COS dresses for the sunny season ahead.You’re welcome.
SHOP COS' OFF THE SHOULDER DRESS
Imagine how good white will look with sandals on a hot summer day.
SOME MORE SUMMER DRESSES
Even cut-out sceptics will appreciate the minimalist design (and clever ventilation.)
The easiest way to stop a shirt dress from feeling dated? Mini the hemline.
Up Next, 18 Quiet Luxury Tote Bags That'll Be Everywhere This Summer
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
-
Olivia Rodrigo Bought 2024's Most User-Friendly Dress Trend From Reformation
It's under $150 and still in stock.
By Allyson Payer
-
Bring on the Compliments—30 Dresses That Are on Sale and Ready to Turn Heads
So many gems, so little time.
By Jennifer Camp Forbes
-
I'm a Fashion Editor—I Reach For These 2 Pieces When I Don't Know What to Wear
Ready in 10 minutes or less.
By Jennifer Camp Forbes
-
I'm Manifesting a Rich-Looking, Minimalistic Closet—25 Perfect Sale Picks From COS
Almost every pick is now under $100.
By Jennifer Camp Forbes
-
The Only 9 Jackets You Need for Spring, According to Fashion People
There's something for everyone.
By Remy Farrell
-
30 Reformation Dresses and Shoes That Are Sure to Go Viral by Summer
Get them before they're sold out.
By Allyson Payer
-
The New $150 COS Bag I'm Buying While I Save Up for Loewe's Paseo
It's too good.
By Eliza Huber
-
And Now, 5 Elevated Ways to Wear Your Jeans in 2024
Denim devotees, unite.
By Grace O'Connell Joshua