Turns Out Celebs and It Girls Are Obsessed With These Swimsuits


(Image credit: @melissasimoneswim)

One thing I’m looking forward to in 2021? Swimwear. Summer is fast approaching and I’m already thinking ahead to what I’ll be wearing. Looking to celebs and fashion insiders, there are plenty of cool brands in their closets that deserve to be on your radar. They’re designing the most stunning swimsuits in recent memory and in their collections we can already see a glimpse of the trends that will be popular in the months ahead. Bold colors and prints, three-piece swimwear, and skimpy bottoms are a few to watch out for.

So which swim labels should you keep your eye on in 2021? From the labels celebs and It girls wear on repeat to the just-launched collections that are set to be huge this summer, these are the cool swimsuit brands to know about right now. Ahead, shop my edit of the coolest designers of the moment.

The Attico


(Image credit: @the_attico)

The Attico is always a favorite brand among fashion insiders and you'll be excited to hear that they just launched swimwear. Their first collection is stocked with '80s-inspired shapes and saturated colors, as well as matching micro miniskirts that tap into the three-piece swim trend.

Shop The Attico:

Melissa Simone


(Image credit: @bellahadid)

Frequently snapped on celebs like Bella Hadid and Kylie Jenner, Melissa Simone is a brand to have on your radar. Inspired by '90s shapes, you'll find designs with high-leg silhouettes and major cutouts. You'll want to snag pieces finished in their electric tropical prints.

Shop Melissa Simone:

With Jéan


(Image credit: @withjean)

Australian brand With Jéan has taken Instagram by storm in the past year with its pretty dresses and tops. The next thing I guarantee will go viral? The collection of swimwear that's finished in a range of bright colors and floral prints.

Shop With Jéan:

Isa Boulder


(Image credit: @champagnemani)

Working with local artisans in Bali, Isa Boulder is focused on achieving the perfect shape and fit for all of its pieces. Their ruched bikinis and one-pieces are a fashion insider favorite. This editor is a big personal fan of the brand and I can confirm that the fit is, indeed, perfect.

Shop Isa Boulder:

Christopher Esber


(Image credit: @hannahjuneva)

Australian brand Christopher Esber launched swimsuits and they're just as stunning as you might imagine. Finished with some of the same signature designs of his runway collections—ranging from waist cutouts to tie details—there's no mistaking that they're dreamed up by the talented designer.

Shop Christopher Esber:



(Image credit: @vivianhoorn)

Made from recycled fabrics and packaged with bio-degradable materials, sustainability is core to Aexae. Their '80s and '90s inspired designs are cut with thin straps and cheeky bottoms. I especially love the bright green pieces they just launched that tap into this season's biggest color trend.

Shop Aexae:

Magda Butrym


(Image credit: @magdabutrym)

Another cool brand with another cool launch, be on the lookout for Magda Butrym's brand new swimsuit collection. You'll find everything from romantic, vintage-inspired bikinis to side-baring one-pieces.

Shop Magda Butrym:

Good American


(Image credit: @barbieferreira)

Good American has a collection of bikinis and one-pieces that includes everything from barely-there to more covered up. In a chic range of neutrals, these are pieces that you can wear now and years ahead. Body inclusivity is central to the brand, so you'll find a wide range of sizes available for these beautiful suits.

Shop Good American:



(Image credit: @annarvitiello)

If you're after high-glamour swimsuits, look no further than Oséree who has gained a cult following for the sparkly lurex pieces in their "lumiere" collection. This season, you'll also want to check out their accompanying pieces like button-down tops and skirts that coordinate with their bikinis.

Shop Oséree:

Jade Swim


(Image credit: @oumaymaboumeshouli)

Founded by a former stylist, Jade Swim is the sleek, minimal swim brand fashion people love. Standout pieces include their one-shoulder swimsuits with a strap that lays across the back and their bandeau bikinis that look just as cool with a blazer and trousers as they do on the beach.

Shop Jade Swim:

Maygel Coronel


(Image credit: @bettinalooney)

Columbian brand Maygel Coronel has a romantic take on swimwear that infuses puffed sleeves, ruffles, and voluminous details into their pieces. These pieces are stunning on their own but also double as pretty tops to wear beyond the beach.

Shop Maygel Coronel:

Next, shop 25 cool fashion finds I’m obsessing over right now.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.